Summer is full of fun activities — week-long vacations, camps and sports, fun day trips, sleepovers, and new adventures. But the total spend of summer fun can sometimes tally up a little too high. But don’t worry: We’re here to help! We rounded up some of our favorite summer toys that are all under $35 to help you stay on budget, but not skimp on fun. Check them out below!


MAGIC SKETCH CREATIVITY KIT

This reusable drawing kit comes with a traceable drawing tablet, 18 templates, two additional styluses, and a clear storage bag. Kids can slide the template behind the drawing tablet and start making art. Once they’re done, they can just push the button to erase the art and create again on a blank canvas.

Product Facts

  • MSRP:
  • $34.99
  • Age:
  • 4+

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COCOMELON HUGMEES

JJ and his CoComelon friends join the Squishmallows Squad as squeezable, 10-inch, medium-size HugMees. These plush toys are made with soft, marshmallow-like material. There are six CoComelon characters to collect.

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 3+

VTECH KIDDIE CAT CASSETTE PLAYER

Turn back the clock with this retro musical toy! Toddlers can dance to the music along with the head-bobbing kitty. Kids will enjoy jazz, country, and rock ‘n’ roll style melodies, as well as “The Alphabet Song.”

Product Facts

  • MSRP:
  • $10.99
  • Age:
  • 9 MOS+

BABY GUND SUSTAINABLY SOFT PLUSH

Sourced from 100% recycled materials, each of these plush friends is crafted with recycled plush and fill and comes in sustainable packaging. Choose from Roise Bunny, Clove Bear, and Bay Puppy.

Product Facts

  • MSRP:
  • $20
  • Age:
  • 0+

POP UP MARIO

In this Super Mario Bros.-inspired game, players take turns sliding paddles into Mario’s pipe. When a player picks the correct slot to insert their paddle, Mario will bounce out of the pipe and that player wins the game.

Product Facts

  • MSRP:
  • $15.99
  • Age:
  • 4+

REAL LITTLES MICRO CRAFTS

Inside these colorful, plastic caboodles, kids will find the materials for one of six DIY crafts. Each craft kit creates a micro version of a popular crafting item, such as a lightbox, bath bombs, or a terrarium. Kids can also use the stackable caboodles for storage.

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 6+

CURLIMALS

Get ready to uncurl the cuteness! These interactive plushies awaken with a tickle of their head, tummy, or nose with more than 50 sounds and reactions. Kids can choose from Bibi the Bunny, Higgle the Hedgehog, or Blue the Badger.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 3+

DISNEY ENCANTO TONIE FIGURE

When kids place this figure on top of the Toniebox (sold separately), they can listen to 58 minutes of audio stories and songs from Disney's Encanto. The figure is modeled after Mirabel, the main character from the animated film.

Product Facts

  • MSRP:
  • $17.99
  • Age:
  • 3+

MARVEL 3D LOOK AND FIND

Using the included 3D glasses and this picture book, kids can join their favorite Marvel characters on a 3D adventure. As kids try to uncover 100 hidden objects and characters in the book’s action-packed scenes, the glasses make the scenes appear to jump off the page.

Product Facts

  • MSRP:
  • $10.99
  • Age:
  • 4+

MINDFUL MAZE GARDEN PACK

These two double-sided boards cover four nature-themed breath patterns. Kids can use a finger to follow the breathing tracks or add multisensory elements to extend the fun, like pompoms or beans. While they follow the maze, they will learn different breathing techniques that encourage mindfulness, self soothing, and self-management skills.

Product Facts

  • MSRP:
  • $14.99
  • Age:
  • 3+

CRAYOLA WIXELS ACTIVITY SETS

Follow the color map to create pixelated unicorns, animals, or original designs. Each square absorbs ink from the included markers to color the designs. Create over and over again with the washable board.

Product Facts

  • MSRP:
  • $14.99
  • Age:
  • 6+

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THUMB KITES

Who needs wind? Kids can pull the Thumb Kites back and let them fly up to 65 feet through the air. This pack includes two durable, waterproof, and easy-to-launch kites for high-flying fun.

Product Facts

  • MSRP:
  • $5.99
  • Age:
  • 5+

COWS VS. ALIENS

Get ready to be “moo-ved” by the captivating charm of Cows vs Aliens as they invade the world of collectibles this “Joo-n”! These adorable bean-filled plushies are more than just ordinary toys. With their brightly colored cow and alien designs, Cows vs Aliens are on a mission to captivate the hearts of collectors with their…

Product Facts

  • MSRP:
  • $5
  • Age:
  • 4+

CRY BABIES MAGIC TEARS TROPICAL WORLD

This collection features two series: Tropical Beach Babies and Tropical Shiny Shells. Each Beach Babies doll cries real tears and comes with more than eight surprises. Each Shiny Shells character is housed in a pearlescent capsule featuring surprise accessories hidden in a sand compound. The Shiny Shells dolls cry seafoam tears.

Product Facts

  • MSRP:
  • $9.99-12.99
  • Age:
  • 3+

PUDGY PENGUINS FIGURES 1 PACK WINDOW BOX (S1) + DIGITAL EXPERIENCE REDEMPTION CODE

Adopt your Pudgy Penguins forever friend! Each of these 4.5 inch collectible figures come with interchangeable accessories and a redeemable code, unlocking digital penguin customization using trait boxes. You can obtain rare traits, have a unique Pudgy Penguin registered to your name on the blockchain, and trade traits on the Pudgy Penguin marketplace!

Product Facts

  • MSRP:
  • $12.99
  • Age:
  • 3+

SKY VIPER HAND-CONTROLLED FORCE HOVER DRONE

Kids can fly the Force Hover Drone without a remote control. The drone's smart sensors detect its surroundings, so kids can toss it into the air and control it with their hand movements.

Product Facts

  • MSRP:
  • $22.99
  • Age:
  • 6+

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SWIMWAYS FLOATING FIGURES

Kids never have to worry about losing their water toys at the bottom of the pool again with the SwimWays Floating Figures. These 5-8-inch figures float on their own and will always stay upright, so kids don’t have to chase after them. Choose from Ariel, Batman, Joker, Gabby or Mercat from Gabby’s Dollhouse, or PAW…

Product Facts

  • MSRP:
  • $9.99 EACH
  • Age:
  • 5+

YUME DISNEY 100 SURPRISE CAPSULES

Each capsule contains a figure, unique accessories, a background scene card, and a transforming, 360-degree display. Kids can solve the clues to reveal one of 14 characters in Series 1, including two rare chase characters.

Product Facts

  • MSRP:
  • $12.99
  • Age:
  • 5+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

For more great summer picks, check out our full Spring & Summer Gift Guide!

About the author

Ali Mierzejewski

Ali Mierzejewski

Ali Mierzejewski is the editor-in-chief at The Toy Insider and The Pop Insider. With more than a decade of industry experience, Ali is a trusted source for parents, gift-givers, manufacturers, retailers, and more on the latest trends and hottest products. Whether you’re shopping for the best toys for kids — or looking for the latest in geek culture and entertainment for yourself — Ali’s expertise has you covered. When she’s not building LEGO sets or unwinding with a puzzle, Ali is obsessing over the latest season of The Bachelor, scrolling through Gritty’s Twitter, or rewatching The West Wing (for the 100th time). She is also a self-proclaimed expert on the history and lore of the entire Bachelor franchise. Ali has been featured on TODAY, The Wendy Williams Show, Yahoo Finance, Fox & Friends, HLN, The Weather Channel, ABC World News Now, and more. You can follow her on Instagram @hashtagtrendy.

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