The Toy Insider’s Sweet Suite event, AKA the Biggest Night of Play, returns to Pier Sixty in NYC on July 11, 2018. Sweet Suite is an invitation-only event designed for experienced digital influencers and press. While we love all digital influencers and we wish there was room for everyone, we want to make sure that Sweet Suite remains a completely professional event and that attendance is limited to those who have established audiences. Is Sweet Suite 2018 right for you? We hope so! Check out the below guidelines to see if you fit our requirements. If you do, request an invitation now!

Sweet Suite Attendance Requirements

Adult influencers should meet at least three of the following*:

  • At least 5,000 Twitter followers with consistent user engagement as well as original posts
  • At least 5,000 YouTube subscribers
  • At least 5,000 Facebook likes with consistent engagement and original posts
  • At least 5,000 Instagram followers
  • At least 5,000 Pinterest followers
  • Minimum of 10,000 UMVs per Google Analytics
  • *OR more than 150,000 followers on any ONE social media platform

Additional requirements:

  • Active blog, YouTube channel, and/or social media site(s) for a minimum of six months with consistent published content each month in the previous year OR regular contribution to larger blog network or website on a monthly basis. YouTube channels must be family friendly and/or YouTube Kids approved
  • Proof of prior sponsored content, brand ambassador programming, or independent reviewing
  • Regular involvement on social media platforms, including Twitter, Snapchat, Instagram, Tumblr, Facebook, and/or Pinterest with original posts, videos, or images and active engagement with other users

Children under 18 must meet all of the following:

  • Children MUST be at least 4 years old at the time of the event to attend Sweet Suite.
  • Children under 18 will only be permitted entrance into the event if they serve as a visual or contributor personality on their or their parent’s YouTube channel, social channel, or blog, OR they have a channel of their own that meets the above requirements for adult influencers.
  • No more than two children per outlet will be permitted.
  • Children do not need to have their own ticket, but can be registered under their parent’s ticket.

Please note: Absolutely no non-editorial spouses, siblings, children, staff, contractors (such a photographers or videographers), or other guests will be admitted or permitted to purchase/reserve a ticket to Sweet Suite. All attendees must be active digital influencers or editorial contributors to print, broadcast, and digital press outlets.

Sweet Suite has the right to request proof of any and all claims by the applicant regarding these Sweet Suite Attendee Guidelines. Sweet Suite has the right to cancel and refund any purchased/reserved Sweet Suite ticket for any ticket holder who does not meet the requirements set forth above, or who has not shown professionalism to the Sweet Suite team or at a previous Blogger Bash, Sweet Suite, or Toy Insider event. Please note: Absolutely NO guests or non-influencers will be admitted to the event.

Click here to request an invite!

Still not sure if #SweetSuite18 is a fit for you? Contact us at, and please read our FAQs page for more info!