It’s no secret that this generation of kids is more connected than EVER before! Kids are totally obsessed with watching their favorite everyday stars on YouTube and TikTok, and many are aspiring to become content creators themselves! From toys based on mega popular YouTube stars to products that help kids on their way to stardom, these toys, play sets, and more offer unlimited play value and fun.

NINJA KIDZ TV GIANT MYSTERY NINJA BALL

Inspired by the Ninja Kidz TV YouTube channel, this features Ninja Kidz articulated action figures, masks and belts, battle gear, throwing stars, and more. The ball doubles as a storage container and includes a detachable shield.

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 3+

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RYAN’S WORLD SHADOW WARRIOR NINJA MYSTERY BOX

This stealth dojo storage case is filled with martial arts-themed surprises, including six exclusive mystery figures, a ninja star spinner, a foam ninja sword, a headband, and more. Kids can be just like Ninja Ryan with this set. This stealth dojo storage case is filled with martial arts-themed surprises, including six exclusive mystery figures, a…

Product Facts

  • MSRP:
  • $59.99
  • Age:
  • 3+

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TROLLS WORLD TOUR DJ TROLLEX PARTY MIXER

Sing along or record your voice using the microphone, then choose from several rhythms, musical loops, sound effects, and character phrases to mix your own creations with the volume and tempo sliders, interactive lights, and “drop the beat” button.

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 3+

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ROBLOX ADOPT ME: PET STORE

Take over the counter of this pet store inspired by DreamCraft's Adopt Me! game in Roblox. The set comes with three figures, accessories, various animal figures, and a redeemable code to unlock an exclusive, in-game item.

Product Facts

  • MSRP:
  • $49.99
  • Age:
  • 6+

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FAILFIX TOTAL MAKEOVER PACK

Kids are invited to #TakeoverTheMakeover with this new fashion doll line that incorporates the hottest fail trends on social media. Kids can become a #StyleSavior by transforming each of the five collectible dolls with new outfits and accessories to go from epic fail to epic fix. Kids are invited to #TakeoverTheMakeover with this new fashion…

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 5+

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KIDIZOOM CREATOR CAM

This kid-friendly camera features more than 20 animated backgrounds that set the stage for creative videos. It also includes on-screen editing capabilities and comes with a green screen and a tabletop tripod/selfie stick. This kid-friendly camera features more than 20 animated backgrounds that set the stage for creative videos. It also includes on-screen editing capabilities…

Product Facts

  • MSRP:
  • $59.99; $79.99 CAD
  • Age:
  • 5+

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SOCIAL STUDIO HANDS-FREE VIDEO STATION

Shoot hands-free videos with the help of the adjustable arm that attaches to your phone. Includes trendy backgrounds, useful tools, four compounds, and sparkly mix-ins to create Insta-worthy slime videos. Shoot hands-free videos with the help of the adjustable arm that attaches to your phone. Includes trendy backgrounds, useful tools, four compounds, and sparkly mix-ins…

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 5+

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TRINITY & BEYOND — MYSTERY HEART JEWELRY BOX

This jewelry box is inspired by the Trinity & Beyond YouTube channel, and features secret storage compartments and a fashion mirror. Reveal three buildable mystery figures, jewelry, hair accessories, charms, and more.

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 3+

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COLLINS KEY FAKE FOOD MYSTERY CHALLENGE WHEEL

In this game Inspired by YouTubers Collins and Devan Key, players create their own fake food challenges. The set includes the compounds and accessories players need to compete. The wheel includes prompts for six custom challenges.

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 6+

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ANIMAL CROSSING: NEW HORIZONS

Players can create their own paradise on a deserted island with a wealth of natural resources that can be used to craft everything from tools to creature comforts. The time of day and seasons in the game reflect real life so there is always something different to experience and explore.

Product Facts

  • MSRP:
  • $59.99; $79.99 CAD
  • Age:
  • 8+

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About the author

Marissa Silva

Marissa Silva

Marissa Silva is editor-in-chief of the Pop Insider and the Toy Insider, the leading consumer holiday gift guide and toy review and news website. As a professional toy reviewer and an industry expert, she consistently reports on toy, entertainment, and pop culture trends and hot products. In addition to digital content management, Marissa contributes feature-length articles to the Pop Insider and leading toy industry trade magazine The Toy Book, providing retailers, manufacturers, and licensors with information on the latest in toy news. Marissa has been featured on the TODAY Show, Good Morning America, Fox and Friends, ABC World News Now, MSNBC, CBS, NY1, WPIX, and more. A board game fanatic and professional toy reviewer, she spends most of her free time shopping for superhero T-shirts, crushing at Mario Kart, and anxiously awaiting her Hogwarts acceptance letter. You can follow her on Twitter and Instagram @thattoygirl.

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