It’s no secret that this generation of kids is more connected than EVER before! Kids are totally obsessed with watching their favorite everyday stars on YouTube and TikTok, and many are aspiring to become content creators themselves! From toys based on mega popular YouTube stars to products that help kids on their way to stardom, these toys, play sets, and more offer unlimited play value and fun.
Marissa Silva, AKA That Toy Girl, is the editor-in-chief at The Toy Insider and The Pop Insider. With more than a decade of experience in the toy industry, Marissa is a trusted toy expert, providing parents, gift-givers, retailers, manufacturers, and licensors with information on the latest news related to toys, games, kids’ products, pop culture collectibles, and licensed merchandise for adults. A board game pro and puzzle queen, Marissa spends most of her free time shopping for superhero T-shirts, dominating at Mario Kart, and anxiously awaiting her Hogwarts acceptance letter. She is also a new mom to her baby girl Lucy Jo and has quickly become an expert in high-contrast cards, wooden toys, and plush. Marissa has been featured on the TODAY Show, Good Morning America, the Tamron Hall Show, Access Hollywood, Fox & Friends, ABC World News Now, MSNBC, CBS, NY1, WPIX, and more. You can follow her on Instagram @thattoygirl.