2025 Holiday Gift Guide

The 20th annual Toy Insider holiday gift guide features the very best toys and games for every child on your shopping list! This one-stop-shop features nearly 400 expertly reviewed playthings made by trusted manufacturers and sold by reputable retailers. There are products for kids of all ages, interests, and abilities. Make the holidays magical by selecting gifts from our expertly curated assortment for babies, toddlers, preschoolers, big kids, and tweens!

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Hot 20
STEM 10
12 Under $20
AGES 0-2
AGES 3-4
AGES 5-7
AGES 8+
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NEWS & MORE

Mattel Welcomes the First Autistic Barbie Doll

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This Scooby-Doo Little People Collector Set Is Super Groovy

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Build ‘Em All with These New LEGO Pokémon Sets 

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Jam Out with Aubrey Plaza and the ‘Sesame Street’ Crew in a New Special

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Home Chef Adds Mutants to the Menu with New TMNT Meal Kits

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Get Crafty with Crunchwraps and MGA’s Miniverse Make It Mini Taco Bell Collection

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Nintendo Launches My Mario Collection for Young Kids and Families

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Engage in Action-Packed Fun with New NERF and Transformers Collections

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Enter Galactic Battles with Hasbro’s New Star Wars Lightsabers, Action Figures

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Kids Can Save the Day with Hasbro’s New Marvel Action Figures 

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10 Top Toys of 2025

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