With the launch of The Toy Insider’s annual Holiday Gift Guide yesterday, the holiday shopping season is officially in full swing! Amazon is also launching its yearly hot toy list so eager shoppers can get a head start on gifting for the kids in their life.

Amazon’s Toys We Love List features a range of branded toys including Barbie, Transformers, LEGO, Bluey, and more along with original toys kids may not have seen before. 

“This year it’s been fantastic to see how big moments in pop culture have inspired enthusiasm from both kids and adults for toys, games, and activity kits, and that’s driving a lot of shopping momentum going into the 2023 holiday season,” says Anne Carrihill, Amazon’s Director of Toys and Games. “Collectively celebrating these moments reminds us of how much toys impact our lives and how we want to keep that sense of wonder for as long as we can, during the holidays and throughout the year.” 

Keep scrolling to check out some highlights from Amazon’s list or check out the full list at amazon.com

Check out all of the picks in The Toy Insider’s Holiday Gift Guide at thetoyinsider.com and use The Toy Insider’s Perfect Present Wizard to find the best toys for your kid.

About the author

Ashley Pelletier

Ashley Pelletier

Ashley is assistant editor for The Toy Insider, The Pop Insider, and The Toy Book with a Master's in journalism from Quinnipiac University. When she isn’t writing her latest story, she is reading a fantasy novel or rewatching one of her three favorite TV shows over and over again. She’s also a big fan of showing people pictures of her two dogs and cat.