Ali Mierzejewski is the editor-in-chief of the Pop Insider, and senior editor of the Toy Insider, the leading consumer holiday gift guide and toy review and news website. As a professional toy reviewer and an industry expert, she consistently reports on toy trends and hot products. Ali also contributes to leading toy industry trade magazines The Toy Book and The Licensing Book. Oh, she looks familiar? That's because Ali has been featured on news outlets nationwide, including ABC World News Now, ABC7, and CBS, NBC, ABC, and FOX affiliates. If you wanna talk about Bachelor Nation, @ohsotrendy on Twitter. If you wanna see sick pics (✌️mostly of Ali doing comedy✌️), @hashtagtrendy on Insta. She knows they aren't the same—branding is hard.