Babadoo and friends are entering the plush world! The award-winning European toy brand is adding to its line-up of books and wooden toys with a plush category slated to launch this fall.

The new “Best Friends” plush line will feature Babadoo (a lion) and his fun-loving character friends, Yuki (a monkey), Pippa (a bunny), Wilma (a whale), and Lolo (an elephant). These fully developed characters feature relatable personalities and backstories that radiate positivity, inclusion, and age-appropriate lessons such as friendship, courage, and tolerance. 

Babadoo is all about exploring the world with his friends. He might get a bit scared at times, but luckily he has his pals to support and encourage him. Yuki is known for being energetic and loves to climb trees, while Pippa enjoys working on her magic skills. Wilma has a disability that prevents her from swimming, but her friends bring her along on a wooden wagon to join their adventures, while Lolo enjoys baking yummy cakes.

The plush toys were developed using soft materials with many textures for a fun tactile experience. Plus, each character carries an activity picture book made of fabric so kids can role play and read aloud fun adventures to Babadoo and his friends.

The Babadoo and friends plush line will launch in the fall for kids of all ages at a price of $27.99 each.

About the author

Maggie Dougherty

Maggie Dougherty

Maggie Dougherty is an editorial intern at Adventure Media & Events. She is a senior at Iona University in New Rochelle, New York, where she studies digital media and production. In her free time, Maggie can be found watching Conan O’Brien videos on YouTube, reading biographies of Lyndon B. Johnson, or listening to the Succession soundtrack.