What’s that playing on the radio? Ask Barbie because Mattel and Warner Music Group’s Arts Music Division have partnered with iHeartMedia for a 24-hour, digital radio station featuring Barbie as a DJ.
Barbie Radio is the first branded radio channel from Mattel. If you’re wondering what kind of music DJ Barbie is into, she’s all about high-energy tunes, including music from her latest album and musical Netflix special (both named Barbie: Big City, Big Dreams) and covers of familiar, upbeat songs like “Perfect Day” by Hoku. DJ Barbie will also share stories meant to remind listeners to dream big because girls can be anything when they grow up.
This radio launch comes on the heels of last month’s Barbie Music Producer dolls launch, designed to inspire more girls to explore a future in music production, a career in which women make up less than 3% of music producers.
Barbie Radio is available starting today exclusively on iHeartRadio and iHeartRadio Family.