Dust off your hair crimper and plug it in because a revamped Barbie Totally Hair Doll line is coming back!
Fans of all ages can partake in the exciting debut of the Barbie Totally Hair 30th Anniversary doll collection. Mattel is bringing back its best-selling line with the dolls’ iconic ankle-length hair, bold highlights, butterfly clips, and — of course — crimped hair. A real flash from the past!


Inspired by the original Barbie Totally Hair doll, the updated line features color-changing hair clips alongside new body types and skin tones. There are four dolls in the collection with unique hairstyles, hair texture, fashions, and themes( star, heart, flower, and butterfly). Each doll comes packed with more than 15 styling accessories.
When the Barbie Totally Hair first debuted in 1992, it featured only two styles of dolls — blonde or brunette. The brand also introduced a Hollywood Hair doll a year later that included a unique mist that changed Barbie’s hair from blonde to pink. Now, fans can take part in history and commemorate the anniversary with these new inclusive dolls that have all the iconic features of the classic ’90s doll line.
The 30th anniversary line is rolling out now at Amazon and Walmart with launches at additional retailers this fall.