Three years ago, Jaya Iyer’s son was diagnosed with leukemia, making childhood cancer a personal villain that she’ll do whatever she can to defeat.

As the founder of Svaha, Iyer realized she had a platform to help fight the disease and began selling Be the Hero T-shirts, with 100% of the profits going towards childhood cancer research. Now everyone has the chance to become a hero of their very own.

Every September, which is Childhood Cancer Awareness Month, Svaha releases a new design for the tee. This year, it’s a gray shirt with a golden hero on the front. The words “Be the Hero” are boldly written across it, with “Help fight childhood cancer” beneath. The T-shirt features a gold ribbon, a common symbol of childhood cancer.

Fans ready to fight can find the shirt in adult sizes for $19.99 here and kids sizes for $14.99 here. Suit up to be a hero in one of these comfy tees!

About the author

Nicole Savas

Nicole Savas

As a kid, Nicole either wanted to be a professional toy player-wither or a writer. Somehow, as social media editor for The Toy Insider, The Toy Book, and The Pop Insider, she’s found a career as both. She's grateful to work somewhere that she can fully embrace both her love of teddy bears and her admiration for the Oxford comma. When she's not playing with toys at work, she's playing with her baby girl at home.

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