Bears Vs Donuts

Perhaps you’ve heard the legend of Cats Vs Pickles? Or maybe the tale of Dogs Vs Squirls? Or did you have a close encounter with the out-of-this-world Cows Vs Aliens?

Now, the Vs World expands with the addition of Bears Vs Donuts, the latest entry into a growing line of super-cute, bean-filled plush collectibles from the toymakers at Cepia!

Which one will be your favorite? | Source: Cepia

According to the lore, these outdoorsy Bears are known to cruise the woods and scope out campgrounds in search of a sweet treat. When they can’t find what they crave, they make their way into town in hopes of finding a local bakery (or even a mall food court) that just might hold the Donuts they seek!

There are two dozen characters to collect with Bears standing roughly 4 inches tall. The Donuts are slightly shorter and a little more stout.

Bears Vs Donuts is the latest GWYG (Get What You Get!) line of mystery-bagged collectibles. | Source: Cepia

While the Donuts, such as Bluebeary Frosted, Strawbeary Cream, and Swirly Beary Glaze are pretty sweet by design, even the Bears themselves carry flavorful, punny vibes. Cinni-Bear says “They see me rollin’” while Bear Bones is “bone to be wild.” Meanwhile, Rocky Road Bear says “Scoop there it is!” while Chilly Bear says “Ice ice baby!” My personal favorite is Banjo Bear who’s “just pickin’ and grinnin’,” which is a pretty old-school reference that only some may catch.

Since Bears Vs Donuts come packed in mystery bags, the hunt is on to collect ‘em all. It might take a little while to complete the set, but as Dill Bear — a callback to where the Vs World began with Cats Vs Pickles — says, you’ll just have to “Dill with it!”


Are you team bear or team donut? These bean-filled and squishy plush are mystery bag collectibles, with 24 different characters in the series. The bears are around 4 inches tall and the donuts are round and a bit shorter.

Product Facts

  • MSRP:
  • $5
  • Age:
  • 4+

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.