BFF by Cry Babies | Source: IMC Toys/the Toy Insider

The Cry Babies are growing up right before our eyes!

IMC Toys is expanding its Cry Babies brand with BFF by Cry Babies. These fashion dolls are teenage versions of the Cry Babies Magic Tears characters, featuring six dolls in the collection.

BFF by Cry Babies Packaging | Source: IMC Toys

The packaging has three segments that kids can twist to see the character strike different poses before unboxing the dolls. Each doll features multiple points of articulation and 6 inches of silky nylon hair for styling. Plus, the BFF also comes with a trendy outfit and seven surprise accessories for kids to unbox.

Single dolls are available for $19.99 and there is also an exclusive Walmart two-pack for $39.99. The two-pack comes with two dolls (fan-favorites Coney and Sydney), 20 accessories, and a special BFF necklace that kids can wear to match their BFF dolls. The new line is available now at Walmart, and will roll out at other mass retailers, including Target and Amazon, starting in October.

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Kids can check out a new animated content series on IMC Toys’ Kitoons YouTube channel to watch their favorite characters discover what friendship is all about. IMC Toys will also host a special event in Miami this September with a special guest host to celebrate the BFF by Cry Babies launch. Follow @cry_babies_official and @kitoonsen on Instagram to keep up with the latest announcements.  

About the author

Jackie Cucco

Jackie Cucco

Jackie Cucco was a Senior Editor of The Toy Book, The Toy Insider, and The Pop Insider. She covered toy trends, pop culture, and entertainment news, and made appearances on national and regional outlets, including CBS, WPIX, News 12, and more. Jackie spends her time watching horror movies and working her way through every Stephen King novel out there.