Want to get the best toy deals on Black Friday? Toy Insider Mom Laurie Schacht stopped by The Today Show to show off some great new toys that will be on sale this Black Friday. For more on the products featured in this segment, check out the notes below, and for a full rundown of the best toys of the year, check out our complete holiday toy guide.

hatchimalsHatchimals (Spin Master)

  • Hatchimals are magical creatures that live inside of eggs. Who’s inside? It’s a surprise!
  • Each egg contains one of two interactive Hatchimals. Kids must and care for their egg as its eyes will light up as it makes cute sounds, telling you how it’s feeling!
  • Once kids have played with it enough, they’ll see rainbow eyes, meaning it’s time to hatch! But, Hatchimals can’t hatch on their own. Kids’ touch encourages them to peck their way out of the egg—it’s a once-in-a-lifetime experience!
  • Now, kids get to raise their furry Hatchimal through 3 stages, from baby to toddler, to kid. Hatchimals sing “Hatchy Birthday” each time it enters a new stage!
  • Kids will teach them how to walk, dance, play games and more! It will even repeat what they say in its own voice.
  • Ages: 4+
  • MSRP: $54.88 (Burtle)
  • Black Friday Deal: Burtle $48.88 at Walmart

       thomas-friends-sodor-steamworks-work-bench-the-bridge-directThomas & Friends Sodor Steamworks Work Bench (The Bridge Direct)

  • Welcome to Sodor Steamworks, where all the engines from Thomas & Friends come for maintenance and repairs!
  • Little fans of Thomas can tinker and tool, diagnose and repair all their favorite engines with the Sodor Steamworks Work Bench. It contains three bays with lights and sounds – one to check water levels, one to check coal supply, and one with a crossing gate to park engines for big repairs.
  • Cranky the Crane is here too – he can help lift and move engines that can’t go on their own!
  • The Work Bench includes a buildable Thomas that can be put together with the included tools. Compatible with wooden, die cast and plastic engines.
  • Ages: 3+
  • MSRP: $79.99
  • Black Friday Deal: $48.00 at Toys “R” Us

cabbage-patch-kids-9-farm-friends-cuties-wicked-cool-toysCabbage Patch Kids 9″ Farm Friends Cuties (Wicked Cool Toys)

  • Farm Friends Cuties are soft, cuddly and
    dressed up in adorable animal-themed costumes of kids’ favorite farm animals including a Pig, Rooster, Sheep, Duck and Cow.
  • Each Cutie has its own name, is numbered for collectability, and features a snuggly onesie
    and a hood!
  • Cute and cuddly, little ones will be begging mommy to collect them all so they can have their very own Cabbage Patch Lovestock!
  • Ages 18 months+
  • MSRP: $9.99
  • Black Friday Deal: $5.00 at Toys “R” Us

battery-operated-racing-sets-carreraBattery Operated Racing Sets (Carrera)

  • Speed down straight-aways and whip around curves with the Carrera Battery-Operated Sets.
  • You and a friend can use the two speed controllers to send cars racing against each other on their battery-operated trikes to see who comes out on top.
  • Curves and straight-aways compose the figure-eight style track
  • Use the two speed controllers to send the trikes racing
  • Ages: 5+
  • MSRP: $39.99
  • Black Friday Deal: $19.99 at Toys “R”Us

imaginatium-alphabet-numbers-foam-puzzle-mat-36-pieceImaginatium Alphabet & Numbers Foam Puzzle Mat– 36 Piece

  • Let your little one learn numbers and letters through play with the Imaginarium 36-Piece Alphabet and Numbers Mat, which features 36 colorful 12” x 12” foam tiles, including 26 pop-out letters and 10 pop-out numbers.
  • The versatile tiles interlock, allowing flat or three-dimensional building fun, and the 0.5” thick foam provides a safe and soft play surface for both indoor and outdoor fun.
  • The mat comes with a vinyl storage bag with a zipper and a handle, which allows easy transport and storage and allows you to take it everywhere your child plays!
  • Ages: 2+
  • MSRP: $24.99
  • Black Friday Deal: $15.00 at Toys “R” Us

shopkins-kinstructions-ice-cream-shoppe-the-bridge-directShopkins Kinstructions Ice Cream Shoppe (The Bridge Direct)

  • Now you can build the world of the cutest, most-collectible characters with the Shopkins Kin’struckins Ice Cream Shop!
  • Item comes with a buildable set and 6 buildable figures that you can mix and match!
  • Build, Shop and Kin’struct your Shopkins world! I
  • ncludes: 6 Buildable Figures, Set and Accessories. Figures included are Ice Cream Dream, Frogurt, Scoopy One, Coney, Moo Shake, Scoopy Two.
  • Ages: 6+
  • MSRP: $24.99
  • Black Friday Deal: $15.00 at Toys “R” Us

exclusive-gemma-stone-shoppie-doll-moose-toysExclusive Gemma Stone Shoppie doll (Moose Toys) 

  • With a sparkling gleam that’s rarely seen, Gemma Stone truly is “One of a kind”!
  • She has something that everyone is searching for… Natural beauty and a shining personality that makes her totally precious!
  • Gemma is packed with four exclusive Shopkins known as the Gleam Team and boy, do they love to sparkle!
  • And if you’re really lucky you might even find the Limited Edition Opaletta! Gemma Stone also comes with her own glamorous fashion bag and VIP card that allows you VIP access and rewards on the Shopkins App!
  • Black Friday Deal: Launching on Black Friday at Walmart $19.99

skylanders-imaginators_activisionSkylanders Imaginators (Activision Publishing)

  • Skylanders Imaginators gives kids the power to create Skylanders and bring them to life for the first time in an all-new adventure with a compelling storyline, puzzles, battles, and a new lineup of heroes and villains.
  • Skylanders Imaginators introduces a new toy type — a Creation Crystal. This vessel allows players to create and transport their unique Skylanders to consoles at anytime, anywhere! Creation Crystals are elementally aligned. Portal Masters can create one character per Creation Crystal.
  • Skylanders Imaginators introduces new guest stars to Skylanders called Senseis. Skylanders
  • Skylanders Senseis include 20 new characters, including 11 former villains
  • Ages: all ages
  • MSRP: $74.99
  • Black Friday Deal: $39.99 Toys R Us, Walmart, Gamestop, Target, Best Buy

y-kart-rocker-yvolutionY Kart Rocker (Yvolution)

  • The Y Rocker offers kids the most extreme go-kart experience yet. This pedal kart is completely kid-powered and features Yvolution’s patented. Lean-to-Steer technology that allows kids to carve easily around the tightest corners.
  • They simply steer by swaying their body from side to side. Y Rocker has a sleek, light-weight frame with a low, adjustable racing-style bucket seat, for increased maneuverability and a whole new riding experience.
  • Its wide all-terrain tires make it perfect for off-roading adventures virtually anywhere. The quick-stop back pedal brake and anti-vibration rubber hand grips give kids the enhanced control they need to have a safe and comfortable, yet wild ride.
  • Ages: 5+
  • MSRP: $199.98
  • Black Friday Deal: $79.99 at Toys “R” Us

trolls-speed-coupe-dynacraftTrolls Speed Coupe (Dynacraft)

  • Your little one will love this bright and stylish six-volt Trolls Speed Coupe with rainbow graphics!
  • This six-volt coupe is decorated with images of Trolls, rainbows and cupcakes and features a charming purple interior and shiny blue “chrome” wheels.
  • With a top speed of 2.5 miles per hour and a working horn, the six-volt Coupe is guaranteed to make any little girl smile!
  • Ages: 3+
  • MSRP: $149.99
  • Black Friday Deal: $79.99 at Walmart

lux-bloxLux Medium 200-Piece Set (Lux Blox)

  • Lux The Principle Block revolutionizes the possibilities of construction block creations with its unique snap and lock hinge system. This allows builders and innovators of all ages to create structures that flex, twist, and turn, while retaining strength and stability!
  • Lux Blox is ultimately designed to provide in imaginative experience that encourages creativity and exposure to the patterns and forms found in nature.
  • Lux is proudly made in the U.S.A. Headquarter in Illinois, Lux Blox is entirely made in the United States with all of their parts being produced in either Illinois or Wisconsin.
  • MSRP: $69.99
  • Black Friday Deal: $34.99
  • Available: Luxblox.com

wanderlustWanderlust Chalk Board Monster/Robots (Once Kids)

  • Thinking outside the box, Once Kids challenges design in the classic toy category offering customers the ability of personalization.
  • The brainchild of husband and wife duo, Brad and Emmy Grimes, Once Kids was launched in 2013.
  • The resulting line of craft kits and wooden building blocks, action figures and vehicles meld timeless beauty, solid craftsmanship and innovation for an art +play experience that inspires and delights kids and parents alike!
  • All of Once Kids products are made from environmentally friendly wood, the brand is committed to creating natural heirloom quality toys that are both safe for the environment and nontoxic to our kids. The ONCE stands for Organic, Natural, Charitable, and Eco-friendly.
  • Once Kids can be purchased online at once-kids.com.
  • MSRP: $30.00
  • Black Friday Deal: $15.00


About the author

Bill Reese

Bill Reese

Bill Reese is Business Operations Manager at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.