Kids can prepare for an imaginative adventure as Build-A-Bear Workshop announced its collaboration with Paramount Pictures‘ upcoming feature film, IF.Â
Starting May 16, select Build-A-Bear Workshop locations in Culver City, Califronia; American Dream in East Rutherford, New Jersey; and Blue Water in the UK will transport visitors to the fantastical world of IF.
In these specially adorned stores, guests will encounter a heartwarming message encapsulating the essence of IF: “Imaginary Friends Made Here.” This resonant phrase mirrors the film’s central themes of friendship and wonder, setting the stage for a magical journey.
As part of this nationwide celebration, Build-A-Bear Workshops will host an extra-special Heart Ceremony, personally crafted by the film’s director, John Krasinski. This unique experience allows guests to select a satin heart, make a wish, and witness the enchanting moment as their new furry friend springs to life before their eyes.
IF fans will also discover an array of exclusive merchandise and charming outfits inspired by the movie at workshops nationwide. From the lovable IF Blue Plush, to the endearing IF “We’re Always Here” T-Shirt, available both individually and as part of the Happy Hugs Teddy Bear IF Gift Set, as well as the cozy IF PJ Sleeper, also available in the Pawlette Plush IF Gift Set, there’s something to delight every fan.
Kids can also continue to experience the magic of the movie after the end credits by visiting Build-A-Bear Workshop locations or buildabear.com
