Build-A-Bear is teaming up with Rebel Girls to celebrate girl power. | Source: Build-a-Bear/Rebel Girls/the Toy Insider

This International Women’s Day, Build-A-Bear Workshop is announcing a new collection with Rebel Girls, an empowerment brand dedicated to helping parents raise an inspired and confident generation of girls through content, experiences, products, and community.

The exclusive collection will feature a Rebel Girls-branded teddy bear and gift sets inspired by famous female trailblazers with bear T-shirts and accessories. Every week Build-A-Bear will reveal one of the inspiring women featured in the collection along with a fun activity that celebrates their accomplishments.  The reveals will begin on Wednesday, March 16, and the full collection will be available at on April 13. 

Related: Build-A-Bear Is Hopping into Spring with Build-A-Baskets Full of Easter Goodies

Build-A-Bear Workshop was founded by businesswoman Maxine Clark in 1997, more than 80% of the store managers today are female, and women make up at least 50% of the Board of Directors. This year marks Build-A-Bear’s 25th anniversary and the brand has plans for more special events throughout the year.

About the author

Jackie Cucco

Jackie Cucco

Jackie Cucco was a Senior Editor of The Toy Book, The Toy Insider, and The Pop Insider. She covered toy trends, pop culture, and entertainment news, and made appearances on national and regional outlets, including CBS, WPIX, News 12, and more. Jackie spends her time watching horror movies and working her way through every Stephen King novel out there.