baby yoda

baby yoda

Build-a-Bear Workshop, it’s time to meet the Child.

Earlier today, Build-A-Bear CEO Sharon Price John presented at the ICR Conference in Orlando, Florida, where she announced that the company would soon start carrying dolls that resemble the cute-as-a-button Baby Yoda character from The Mandalorian, according to Business Insider.

“We will be one of the first companies to be able to provide the new digital and internet phenomenon — who is actually trending higher than all the presidential candidates combined — if any of you have seen The Mandalorian,” Price John said during the conference. “We now will have the Child, also known as Baby Yoda.”

Conference attendees got a sneak peek at the Child plush toy, expected to debut in stores this spring.

https://twitter.com/U_S_Ace/status/1217151196009504774

About the author

Miranda Siwak

Miranda Siwak

Miranda Siwak is an assistant editor at Adventure Media & Events, where she writes for the Pop Insider and the Toy Insider, and also contributes to The Toy Book. When she’s not covering the latest news and trends, she can usually be found reading a good book, searching for her next DIY project, or keeping up with all of her favorite must-watch TV.

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