Build-a-Bear Workshop, it’s time to meet the Child.
Earlier today, Build-A-Bear CEO Sharon Price John presented at the ICR Conference in Orlando, Florida, where she announced that the company would soon start carrying dolls that resemble the cute-as-a-button Baby Yoda character from The Mandalorian, according to Business Insider.
“We will be one of the first companies to be able to provide the new digital and internet phenomenon — who is actually trending higher than all the presidential candidates combined — if any of you have seen The Mandalorian,” Price John said during the conference. “We now will have the Child, also known as Baby Yoda.”
Conference attendees got a sneak peek at the Child plush toy, expected to debut in stores this spring.
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