The Care Bears have been iconic friends for decades — whether you love Grumpy Bear or Cheer Bear or any of the others, they’ve always provided us with a supportive squad that teach kids the importance of caring, sharing, and kindness.

This year, a new Care Bear is joining the group, and she’s a rainbow mix of what makes us all special — literally. Togetherness Bear promotes a message of togetherness, acceptance, inclusivity, and loving what is unique about you, messages that are so important for all of us, no matter our age. Her motto, “Love All” encourages kids to appreciate everyone’s differences and to love their own.

In addition to starring in the second series of the Care Bears’ YouTube series “Care Bears: Unlock the Music” through about 20 videos (including her own debut video “Togetherness”), Togetherness Bear also comes to the physical world in the form of a plush from Basic Fun! The plush’s heart-shaped belly badge features all of the colors of the rainbow and the multicolored fur pattern is unique to each bear, which means that no two Togetherness Bears look the same, just like no two people are exactly alike. The fur patterns are very bright and bold, and she has that classic Care Bears: Unlock the Magic-styling, making Togetherness bear fun and friendly, perfect to become your kids’ new bestie.


In addition to being super cool and unique, as well as very soft and cuddly, the fur patterns on this bear symbolize all of the best parts of the existing Care Bears, coming together in one bear, further doubling down on that unity theme. The design is really a special and thoughtful detail that really drives home the importance of coming together even though we might be different. The emotional support that this offers helps kids develop those important social-emotional learning (SEL) skills that are becoming very trendy in the toy aisles.

Related: Party like a Care Bear with ‘Care Bears: Unlock the Music’ Videos

Togetherness Bear’s “Love All” vibes are exactly what we need in this world lately. These messages teach kids to not only love everyone around them and appreciate their differences, but also to love themselves and be proud of the things that make them unique. Especially coming out of an incredibly isolating year, we could all use a friend to snuggle — one that is free of judgment and provides comfort and love. Togetherness Bear is ready to be your ultimate BFF.

About the author

Ali Mierzejewski

Ali Mierzejewski

Ali Mierzejewski is the editor-in-chief at The Toy Insider and The Pop Insider. With more than a decade of industry experience, Ali is a trusted source for parents, gift-givers, manufacturers, retailers, and more on the latest trends and hottest products. Whether you’re shopping for the best toys for kids — or looking for the latest in geek culture and entertainment for yourself — Ali’s expertise has you covered. When she’s not building LEGO sets or unwinding with a puzzle, Ali is obsessing over the latest season of The Bachelor, scrolling through Gritty’s Twitter, or rewatching The West Wing (for the 100th time). She is also a self-proclaimed expert on the history and lore of the entire Bachelor franchise. Ali has been featured on TODAY, The Wendy Williams Show, Fox & Friends, HLN, The Weather Channel, ABC World News Now, and more. You can follow her on Instagram @hashtagtrendy.