Toy Insider and Toy Book Senior Editor James Zahn joined Cristo Foufas on the UK’s talkRADIO to discuss the 90th birthday of Mattel’s Fisher-Price brand. James and Cristo discuss the brand’s move to sustainability; classic toy lines including Mattel’s He-Man and the Masters of the Universe and She-Ra: Princess of Power and Hasbro’s G.I. Joe; Speak and Spell; and what makes a classic toy desirable to collectors. For more, check out the full segment above.