Toy Insider and Toy Book Senior Editor James Zahn joined Cristo Foufas on the UK’s talkRADIO to discuss the 90th birthday of Mattel’s Fisher-Price brand. James and Cristo discuss the brand’s move to sustainability; classic toy lines including Mattel’s He-Man and the Masters of the Universe and She-Ra: Princess of Power and Hasbro’s G.I. Joe; Speak and Spell; and what makes a classic toy desirable to collectors. For more, check out the full segment above.

About the author

Bill Reese

Bill Reese

Bill Reese is Business Operations Manager at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.

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