Charmsters x The Dough Project Set | Source: Charmsters

The Dough Project’s playdough is getting a sparkly, STEAM-friendly power-up with the help of the Charmster Girls!

The new compound is made from all-natural ingredients and colors from plant-based sources, such as wheat, turmeric, and spirulina. The Charmster Girls are adding their brand’s message of girl empowerment and inclusivity to the mix with some shimmer and shine.

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Designed for kids ages 3 and up, the set features six jars of dough in glittery rainbow colors. The jar lids represent each of the six Charmster Girls and their special power words: pioneer, originator, disruptor, entrepreneur, creator, and founder. For instance, Architect Aaliyah and her word “founder” are shown on the green dough’s lid, while Innovator Ivy and her word “disruptor” are shown on the red dough’s lid.

In honor of this collaboration, 10% of proceeds from each set will be donated to Girl Up, a charity that advances girls’ skills, rights, and opportunities to be leaders. The Charmsters x The Dough Project sets are available at

About the author

Ria Malatesta

Ria Malatesta

Ria Malatesta is an editorial intern at Adventure Publishing Group. When she’s not writing for the Toy Book, the Toy Insider, or the Pop Insider, she’s scouring Marvel fandom pages and patiently awaiting new episodes of Attack on Titan. She can also be found doodling in the margins of a notebook, cheffing it up in the kitchen, or settling down with a good horror movie marathon.