Binders, books, and ballpoint points are just a few of the back-to-school essentials on every kid’s shopping list — but you can’t forget about the snacks! Crayola is teaming up with several familiar snack brands to give kids an extra dose of creativity as they fuel up on cookies, crackers, apple sauce, and even macaroni and cheese.
Kraft Macaroni & Cheese is sponsoring the new Crayola IDEAworks exhibit that will tour the country soon. The brands are also launching a bundle of four ABC Macaroni & Cheese boxes that promote an online, digital coloring contest. Kids can enter to win prizes, including a trip for a family of four to the exhibit, where the kid’s winning artwork will be displayed.
The Keebler, Black Forest, and Funables Ferrara brands are getting a heaping helping of color with a “Treat their Imagination” theme. Families can submit proof of purchase on a digital hub in exchange for a free month of access to Crayola’s Create-and-Play app. Kids can also access free games, coloring pages, and a “create-it-yourself” activity developed by Crayola in the hub.
Last year’s “limited-time-only” Colors 20-count multipack of Pepperidge Farm’s Goldfish will return this year with interactive packaging that kids can draw and color on. The package of 20 single-serve snack bags was only available at Target last year, but this time, the product is available at retailers nationwide.
GoGo squeeZ is getting in on the Crayola action, too, with special “color me” packaging for the 12-count fruit packs and 10-count yogurt packs. The packaging encourages kids to “squeeZ the color” and kids can also enter an online sweepstakes giveaway; an influencer program; and an interactive, outdoor event in Los Angeles.
Look for all of these colorful products in stores now!
