DQ Lil' Blizzard Friends

DQ Lil' Blizzard Friends

When it comes to toy collaborations with restaurants, Dairy Queen (DQ) might be a little way down the list of what you’d expect. You could even call it a “surprise,” and that’s just one of the reasons why Sunny Days Entertainment’s collaboration with DQ works so well.

The company behind the popular Cupcake Surprise dolls rolled into the Toy Insider’s Sweet Suite event in New York City this summer with a new range of collectible dolls that, at first glance, look almost good enough to eat!

DQ Lil' Blizzard Friends

The DQ Lil’ Blizzard Friends line takes the familiar packaging of Dairy Queen’s iconic Blizzard frozen treats and packs the container with some cool surprises. Each cup includes a Lil’ Blizzard Friend doll, an outfit, and a set of interchangeable hair clips within a few blind bags. With 24 different Lil’ Blizzard Friends to collect, kids won’t know what to expect when they crack the pack.

DQ Lil Blizzards

What’s exciting about these is that there are a few different play patterns that extend the fun in different directions. At the start, kids have the popular blind-packed unboxing craze of the surprise toys movement. Then, with the DQ cup and its accompanying topper, kids have an actual play Blizzard to enjoy — perfect for role play, whether it is playing kitchen or playing house. The articulated dolls are more like small action figures, so kids can enjoy open-ended play that’s enhanced by the customization options of the included accessories. And, since everything is mix-and-match, kids can create new character combinations.

If you have little pranksters in the house, don’t be surprised to find a Lil’ Blizzard in the freezer on occasion.

DQ Lil’ Blizzard Friends can be found at retailers, including Kohl’s, Hot Topic, Bed Bath & Beyond, Macy’s, JCPenney, and Amazon.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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