Spring is here and on April 22, families around the world will celebrate Earth Day, the annual call for action in the fight for environmental protection.
Over the past few years, the idea of green, eco-friendly, and sustainable toys moved from being a trend to becoming an everyday part of play. From plastic-free packaging and sustainably-sourced wood to products made from bioplastics sourced from sugarcane and assembled in carbon-neutral factories, toys and games are growing greener.
To celebrate Earth Day 2023, we’re carrying on a Toy Insider tradition of highlighting some new products that play nicely with the world around us and may even help kids develop mindful habits through play. This is by no means an exhaustive list, but a starting point. Check them out below!
RUBIK’S RE-CUBE
Sourced from 100% recycled ABS plastic and packaged in 100% recycled cardboard, the new Re-Cube brings eco-friendly sustainability to the classic game that is challenging and perfectly sized for travel.
Buy Now
FAO SCHWARZ PLANET LOVE PLUSH COLLECTION
Planet Love is a new collection of super snuggly, super soft, 10-inch plush friends from FAO Schwarz. Each plush toy is made using faux fur that is 100% crafted from recycled water bottles. There are several plush friends to collect, including an Elephant, Koala, Sloth, Panda, and Chimpanzee. Custom FAO Schwarz “Save The Earth” foot…
Buy Now
JOT KIDS LIL’ GARDENER
Kids that love planting seeds or getting their hands dirty can doodle in nature and help track the progress of the garden with this limited-edition writing tablet from Boogie Board. This reusable tablet is easy to use and easy to clean. Kids simply write, push to erase, then reuse again. It comes with a long-lasting…
Buy Now
THE SPILL GAME
"Contain the oil, save the sea life." That's the mantra of The Spill, a fully cooperative board game for 1-4 players. The Spill features a four-way dice tower as the offshore oil rig DeepWell•4 which randomly drops oil dice onto the four quadrants of the game board. Players serve as a response team that must…
Buy Now
CRAFT-TASTIC NATURE SCAVENGER HUNT JOURNAL
Experience the magic of nature with Scavenger Hunt Journal! Kids can go outside and collect natural ingredients, then add them to their journal using stickers. The journal has 32 pages full of nature-inspired fun to get kids out exploring nature. Kids can look around nature for the materials to fill their journals, and learn a…
Buy Now
WILTOPIA ANIMAL FIGURES
Each pack comes with an animal figure, an accessory, and a collectible animal card with a QR code that links to the Playmobil Wiltopia app to teach kids more about each animal. Kids can also use the app's AR feature to take selfies with the animals. There is an assortment of animal figures to choose…
Buy Now
LEGO CITY RECYCLING TRUCK
Caring for the environment is fun with this LEGO City Recycling Truck building set complete with a recycling center setting. Kids can activate the tipping platform to empty the recycling containers into the truck and raise the truck's flatbed for offloading. Includes three minifigures.
Buy Now
CRY BABIES LITTLE CHANGERS
Each 1.18-inch doll comes in a flower capsule that opens to a personalized world with surprises to uncover and four activations specific to each character. Kids can use water to reveal a hidden flower. There are six characters to collect. This eco-friendly collection is made from plant-based materials.
Buy Now
BABY GUND SUSTAINABLY SOFT PLUSH
Sourced from 100% recycled materials, each of these plush friends is crafted with recycled plush and fill and comes in sustainable packaging. Choose from Roise Bunny, Clove Bear, and Bay Puppy.
Buy Now
CINDERELLA
Players must work together to gather Cinderella's clothing on time for the ball. To win the game, players need to use their memory and observation skills. Flip the tiles and remember where the pieces of clothing are to beat the clock. All pieces are made of recyclable cardboard. The game takes all the main elements…
Buy Now
PLAYECO+ & PLAYBIO TOYS
Italian toymaker Quercetti will introduce PlayEco+ and PlayBio to the U.S. market this year. The brands are made of recycled plastic and sustainable (wood + bioplastic) materials, respectively, and include a range of classic-inspired toys for toddlers and preschoolers.
Buy Now
MATCHBOX 70TH ANNIVERSARY COLLECTION
Mattel is celebrating 70 years of its Matchbox brand in 2023 while driving toward a better future by continuing its commitment to sustainability in the die-cast category. To support this commitment, a portion of the new 70th anniversary die-cast collection will be made from recycled zinc. Additionally, Matchbox is committed to integrating more electric vehicles…
Buy Now
FAO SCHWARZ PLANET LOVE PLUSH COLLECTION
Planet Love is a new collection of super snuggly, super soft, 10-inch plush friends from FAO Schwarz. Each plush toy is made using faux fur that is 100% crafted from recycled water bottles. There are several plush friends to collect, including an Elephant, Koala, Sloth, Panda, and Chimpanzee. Custom FAO Schwarz “Save The Earth” foot…
Buy Now
MATCHBOX 70TH ANNIVERSARY COLLECTION
Mattel is celebrating 70 years of its Matchbox brand in 2023 while driving toward a better future by continuing its commitment to sustainability in the die-cast category. To support this commitment, a portion of the new 70th anniversary die-cast collection will be made from recycled zinc. Additionally, Matchbox is committed to integrating more electric vehicles…
Buy Now
JOT KIDS LIL’ GARDENER
Kids that love planting seeds or getting their hands dirty can doodle in nature and help track the progress of the garden with this limited-edition writing tablet from Boogie Board. This reusable tablet is easy to use and easy to clean. Kids simply write, push to erase, then reuse again. It comes with a long-lasting…
Buy Now
RUBIK’S RE-CUBE
Sourced from 100% recycled ABS plastic and packaged in 100% recycled cardboard, the new Re-Cube brings eco-friendly sustainability to the classic game that is challenging and perfectly sized for travel.
Buy Now
PLAYECO+ & PLAYBIO TOYS
Italian toymaker Quercetti will introduce PlayEco+ and PlayBio to the U.S. market this year. The brands are made of recycled plastic and sustainable (wood + bioplastic) materials, respectively, and include a range of classic-inspired toys for toddlers and preschoolers.
Buy Now
THE SPILL GAME
"Contain the oil, save the sea life." That's the mantra of The Spill, a fully cooperative board game for 1-4 players. The Spill features a four-way dice tower as the offshore oil rig DeepWell•4 which randomly drops oil dice onto the four quadrants of the game board. Players serve as a response team that must…
Buy Now
CRAFT-TASTIC NATURE SCAVENGER HUNT JOURNAL
Experience the magic of nature with Scavenger Hunt Journal! Kids can go outside and collect natural ingredients, then add them to their journal using stickers. The journal has 32 pages full of nature-inspired fun to get kids out exploring nature. Kids can look around nature for the materials to fill their journals, and learn a…
Buy Now
WILTOPIA ANIMAL FIGURES
Each pack comes with an animal figure, an accessory, and a collectible animal card with a QR code that links to the Playmobil Wiltopia app to teach kids more about each animal. Kids can also use the app's AR feature to take selfies with the animals. There is an assortment of animal figures to choose…
Buy Now
LEGO CITY RECYCLING TRUCK
Caring for the environment is fun with this LEGO City Recycling Truck building set complete with a recycling center setting. Kids can activate the tipping platform to empty the recycling containers into the truck and raise the truck's flatbed for offloading. Includes three minifigures.
Buy Now
CINDERELLA
Players must work together to gather Cinderella's clothing on time for the ball. To win the game, players need to use their memory and observation skills. Flip the tiles and remember where the pieces of clothing are to beat the clock. All pieces are made of recyclable cardboard. The game takes all the main elements…
Buy Now
CRY BABIES LITTLE CHANGERS
Each 1.18-inch doll comes in a flower capsule that opens to a personalized world with surprises to uncover and four activations specific to each character. Kids can use water to reveal a hidden flower. There are six characters to collect. This eco-friendly collection is made from plant-based materials.
