Elf Magic is a classic Christmas tradition that gives kids a special connection with Santa’s elves all year long. What makes this unique is that many Christmas traditions take place only during the holiday season—but kids can bond with their elves at camp, at the beach, at school, and anywhere else they may drop in for a visit.

The elves themselves are adorable, soft 10-inch dolls with sweet faces, fun hair, and upturned elf-shaped feet. I love the 10-inch Elf Magic Girl with blonde, curly hair. The curls are a fun touch, and something I think is fairly uncommon in dolls (especially small dolls). She wears a green bow in her hair and a red and white Santa’s hat. She keeps warm in a cozy red flannel Nighty Night Gown with a pretty white eyelet trim and matching red slippers. When she wants to bundle up even more, she throws on her stylish red corduroy Jolly Holiday robe and warm snowman slippers for extra warmth. She’s ready for camp with her Cozy Claus Quilt and Pillow Set, which features an adorably festive, reversible patchwork blanket and a comfy pillow for slumbering.

The 10-inch Elf Magic Boy with brunette hair dons a green set of peppermint pajamas with a cute trim and front and back pockets. His soft brown hair pokes out from his red Santa’s hat, and his matching green slippers complement the whole ensemble. He is ready for anything, including a slumber party, a trip to Grandma’s, or a roadtrip.

Kids and parents can browse year-round fashions and accessories for their Elves online at

This product and more from Elf Magic will be on display at The Big Toy Book’s Sweet Suite 14 event in New York City on July 17. Part of Blogger Bash, a two-day conference connecting bloggers and brands nationwide, Sweet Suite will feature the hottest toys and games for the upcoming holiday season. Visit for more info, and follow the conversation on Twitter

About the author

Christine Duhaime

Christine Duhaime

Christine Duhaime is an associate editor at Adventure Publishing Group. She contributes to leading trade magazines The Toy Book and The Licensing Book and manages all editorial content for She also contributes to seasonal publication The Halloween Insider and blogger reference site Christine is a nostalgia junkie and a plush enthusiast. She enjoys exploring and photography, and is always up for an impromtu adventure. You can follow her on Instagram @christineduhaime.