Are you ready for some holiday cheer?

It’s officially July 25, so we’re just five months away from Christmas and that means retailers of all sizes are stocking up for the holidays.

For the fourth year in a row, all three Adventure Media & Events publications — The Toy Book, The Toy Insider, and The Pop Insider — have teamed up with JAKKS Pacific to celebrate Christmas in July with an exclusive look at upcoming holiday products. This year, JAKKS is expanding its holiday program with the addition of two new advent calendars: Christmas Vacation and Peanuts.

Additionally, we’re sharing an assortment of giftable new products from JAKKS’ Shelf Talkers segment, The Super Mario Bros. Movie, and Sonic Prime.

Source: JAKKS Pacific

Peanuts Advent Calendar (Toy Book Reveal!)

MSRP: $49.99 | Ages: 4+ | Available: Fall 2023

On October 2, 1950, Charles M. Schulz introduced a brand-new comic strip with an unlikely round-headed hero, “Good ol’ Charlie Brown” and Peanuts was born. Over the years, the Peanuts gang has become synonymous with the holiday season, and this new advent calendar includes 24 windows that families can open to discover 2-inch scale figures and accessories. Pop-up diorama pieces add to the fun.

Source: JAKKS Pacific

National Lampoon’s Christmas Vacation Advent Calendar (Toy Book Reveal!)

MSRP: $39.99| Ages: 4+ | Available: Fall 2023

It’s Christmas time and the Griswolds are preparing for a family seasonal celebration, but things never run smoothly for Clark, his wife Ellen, and their two kids. Clark’s continual bad luck is worsened by his obnoxious family guests, but he manages to keep going knowing that his Christmas bonus is due soon — or so he thinks!

This advent calendar is inspired by the 1989 holiday classic and includes 24 windows for kids and families to open. The set includes an assortment of 1-inch figures and pieces to build an additional figure. Pop-up diorama pieces add to the fun. The previously released Clark W. Griswold Shelf Talkers Talking Plush is available again this season.

Source: JAKKS Pacific

Shelf Talkers Assortment

MSRP: $24.99 | Ages: 14+ | Available: Fall 2023

First shown on the convention circuit this spring, JAKKS Pacific’s Shelf Talkers collection includes a variety of pull-string, talking plush characters with sculpted vinyl heads inspired by cult classic movies.

This fall, retailers will stock Andy Stitzer from The 40-Year-Old Virgin, Bluto from Animal House, McLovin from Superbad, and The Dude from The Big Lebowski. Johnny Lawrence from Netflix’s Cobrai Kai and Beavis and Butthead are also available.

Each 12-inch figure features more than 14 phrases and comes with three replaceable LR44 batteries included.

Giftable Ideas for Super Mario Bros. Fans

Nintendo and Illumination’s The Super Mario Bros. Movie continues to inspire more new toys from JAKKS Pacific.

The Super Mario Bros. Movie 5-Inch Figure Series collection expands with Wave 2, featuring Tanooki Mario, Kamek, Peach, and Cat Mario. Each figure comes with a movie-specific accessory and features lifelike acrylic eyes and 8-16 points of movement.

New playsets include Bowser’s Island Castle, which comes with an exclusive 1.25-inch Bowser figure. When kids open the castle, they’ll find Bowser’s throne and interactive features, like jail cells they can lift, a trap door that leads to a secret escape route, hanging mace balls, and rolling wheels.

The Donkey Kong Stadium Playset comes with an exclusive 1.25-inch Donkey Kong figure. Kids can open the set to reveal the arena from The Super Mario Bros. Movie. It has interactive features like Question Blocks, a hanging tire and crate, and moveable beams and barrels.

Additional products available between now and fall include the Inflatable Bowser’s Battle and the Mario Rumble R/C Kart Racer.

Source: JAKKS Pacific

Giftable Ideas for Sonic Prime Fans

The Sonic Prime Angel’s Voyage Ship Playset was exclusively revealed by The Toy Book back in May and includes a pirate ship and a 2.5-inch-scale Knuckles the Dread figure. Kids can play out stories from the show with the ship, which has three launching canons, a secret trap door, and rolling wheels. The pirate ship includes storage space inside for additional Sonic Prime figures.

Additional products include Sonic Prime action figures in multiple scales plus a poseable plush. See them all right here.

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About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.