Get ready: The new class of Next-Gen Creators has arrived, and leading the charge is Diana AKA The Princess of Play!

Following the first wave of toys inspired by‘s Love, Diana — a YouTube channel with more than 1.5 billion views as of this writing — that hit Walmart for the holidays, the second batch is dropping in January courtesy of Far Out Toys.

The Toy Insider got an early look at the new collection (perhaps you saw it on Instagram?) that brings characters from Diana’s playful videos into two distinct scales of dolls and figures for maximum fun!

Walmart will be the first to debut the 2.5-inch Princess of Play collection. These are detailed, nonarticulated figurines that kids can collect for play or display. Wave one includes 10 different figures that kids can discover within blind-packed, stackable ice cream scoop display domes. Additionally, multipacks such as Diana’s Birthday Bash extend the fun with exclusive figures and accessories. Kids will enjoy hours of imaginative play with Diana, Roma, and their mom and dad along with colorful accessories for the perfect pretend party!

For kids that prefer dolls to figures, the Love, Diana Fashion Fabulous line will debut first at Target. The scented, 3.5-inch scale dolls come in a variety of different configurations, including ice cream cone blind packs and pet packs. Kids can discover 10 different dolls and 10 different pets to collect in the first wave.

diana with collectibles line

Related: Style and Surprise with the Love, Diana Mystery Shopper Playset

Fashion Fabulous playsets are also available, including the Pet Grooming — Cotton Candy Cart Pop-Up Shop for all of Diana’s canine and feline friends, and a Taco/Ice Cream Truck Pop-Up Shop, which is practically essential because even pretend kids need to eat. And word on the street is that even more playsets are on the way!

As we turn the page into a new year, it’s always exciting to start seeing some new toys. For the Love, Diana fans in the house, it might be worth holding onto some of those holiday gift cards in hopes of scoring some of these fun new dolls and collectible figures to start the new year with a new collection!

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is editor-in-chief of The Toy Book, a senior editor at The Toy Insider and The Pop Insider, and editor of the Toy Report, the Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a senior editor and moved up the ranks to deputy editor and editor-in-chief.