Some New Members of the Squishmallows Squad | Source: Squishmallows/the Toy Insider

🎶I got chills, they’re multiplying, and I’m losing control!🎶

2021 is the year of Squishmallows and they really are multiplying with more than 40 chonky, new Squishmallows launching in February!

Kellytoy — a subsidiary of Jazwares — will add to the ‘mallow menu with plush food items, such as a plush cheeseburger and fries; deep-sea creatures, such as whales, crabs, octopuses, and penguins; and tie-dye dinosaurs. Keep an eye out for the Valentine’s Day Squishmallows and the Easter egg styles as well.

Some of the summer additions will include new styles of HugMees, the sassy Squish-Doos, Heroes, and Flip-A-Mallows. Fans can also expect plenty of seasonal and holiday options, as well as a larger offering of licensed Squishmallows.

Related: Get Egg-Cited for Pastel Easter Squishmallows

The plush line is made of soft and squishy spandex “EF” and polyester stuffing that makes each character as puffy as a marshmallow. Each Squishmallows character’s name and background story is detailed on its hangtag, and each character is available in a variety of sizes ranging from 3.5 inches to 24 inches. You can also machine wash them in cold water and tumble dry on low heat to clean.

Shop for Squishmallows, download coloring sheets, and sign up for updates at

About the author

Jackie Cucco

Jackie Cucco

Jackie Cucco was a Senior Editor of The Toy Book, The Toy Insider, and The Pop Insider. She covered toy trends, pop culture, and entertainment news, and made appearances on national and regional outlets, including CBS, WPIX, News 12, and more. Jackie spends her time watching horror movies and working her way through every Stephen King novel out there.