From the people who brought you L.O.L. Surprise! comes a cuddly new distruptor: Fluffie Stuffiez. 

This brand-new collection of super soft plush pals from MGA Entertainment is full of fidget fun, surprises, and snuggles. Fluffie Stuffiez is more than just a line of collectible plush, because it challenges kids to reveal their hidden friend in a totally unique way: by pulling out its fur. 

There’s something so intensely satisfying — and even addicting — about gently pulling out the Fluffie Stuffiez’ outer plush layer to reveal which colorway is hiding inside and see it’s cute little face smiling back at you. The anticipation is part of the fun, but it’s an easy project anyone can do, and it even has a calming effect for kids (or adults) of all ages. 

While you don’t know exactly which pint-size pal is hiding inside, there are several shapes to choose from, including axolotl, ice cream, cloud, and rainbow. 

And because the superstar designers at MGA always thinks of everything, the plush comes packaged in a reusable plastic pouch that kids can then put all of their extra fluff inside, making themselves a second friend to keep their Fluffie Stuffiez company. 

The plush are available in two different sizes: small and large. The small ones make a great on-the-go activity, while the big ones yield an awesome plush to snuggle with. I also love that the plush themselves aren’t overstuffed, so they make great, cozy, ultra soft pals. 

Fluffie Stuffiez are super sensory plush. | Source: MGA Entertainment

Perfect for kids ages 4 and up (but especially great for the 6 and up crowd), Fluffie Stuffies are simple, super bright, fun, and collectible. They basically hit on all of the key trends kids are obsessed with. The size options ensure there’s something for different budgets, and parents will love how nothing is wasted even when you’ve got a big pile of fluff after the big reveal. 

These fidget-friendly plush are sure to fit right in with kids’ massive plush collections, and be big wish-list toppers come the holiday season.


Pull, reveal, and stuff a second bestie with Fluffie Stuffiez! | Source: MGA Entertainment

Fluffie Stuffiez are available in several different shapes, including cloud. | Source: MGA Entertainment

Fluffie Stuffiez come with a reusable, sealable bag that turns all the extra fluff into a second Stuffiez. | Source: MGA Entertainment

MGA's Fluffie Stuffiez are available in two sizes. | Source: MGA Entertainment

Remove the outer layer of fluff to discover the character hiding underneath. The packaging doubles as storage for the removed fluff and becomes a second plush toy. Available in six small and four large styles.

Product Facts

  • MSRP:
  • $14.99-29.99
  • Age:
  • 4+

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About the author

Marissa Silva

Marissa Silva

Marissa Silva is editor-in-chief of the Pop Insider and the Toy Insider, the leading consumer holiday gift guide and toy review and news website. As a professional toy reviewer and an industry expert, she consistently reports on toy, entertainment, and pop culture trends and hot products. In addition to digital content management, Marissa contributes feature-length articles to the Pop Insider and leading toy industry trade magazine The Toy Book, providing retailers, manufacturers, and licensors with information on the latest in toy news. Marissa has been featured on the TODAY Show, Good Morning America, Fox and Friends, ABC World News Now, MSNBC, CBS, NY1, WPIX, and more. A board game fanatic and professional toy reviewer, she spends most of her free time shopping for superhero T-shirts, crushing at Mario Kart, and anxiously awaiting her Hogwarts acceptance letter. You can follow her on Twitter and Instagram @thattoygirl.