squeeze, twist, and stack COLORFUL building blocks

  • Classic blocks made with a modern, squishy material
  • Unites sensory play and creativity
  • Can be combined with other kits

The Jelly Blox collection combines typical blocks that can click together, like a classic building toy, with the structure of a squishy fidget. Filled with foam beads, tiny stars, sand, and mini bricks, kids can use these Jelly Blox for twisting, squeezing, stretching, and stacking. Kids can build them up to knock them down, all while enjoying the jelly feel. Goliath’s kits are also compatible with other kits, so families can create the ultimate builds. Popular kits include the Jelly Blox Creative Kit and the Jelly Blox Vroom! Truck Kit, which features themed vehicle-shaped blocks.

Jelly Blox kits showcase a unique, quirky, and fun take on the traditional block. They combine sensory play with classic building play patterns, so kids can unlock their creativity with new builds while experiencing different sensations. The interesting fillings make for compelling playtime with unlimited ways to play. Gone are the days of stepping on hard plastic building blocks — the soft and squishy ones are here!

This toy is intended for kids ages 2 and up with adult supervision. All of the Jelly Blox kits are compatible, so your family’s collection can grow over time.

Young builders; sensory play; quiet playtime


JELLY BLOX CREATIVE KIT

Bend rules and stretch imaginations with blocks that kids can squeeze, stretch, and squish. Some blocks feature sensory materials such as sand, foam balls, and more.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 2+

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About the author

Ellen Slater

Ellen Slater

Ellen Slater was an Assistant Editor at The Toy Insider, The Pop Insider, and The Toy Book. When she is not writing, she enjoys cooking, attempting to try every Mexican restaurant in NYC, and reading celebrity memoirs. Ellen is an alumna of Oklahoma State University, where she studied Multimedia Journalism. Ellen grew up in Dallas, Texas, and currently resides in Brooklyn, New York.

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