He-Man and the Masters of the Universe | Source: Mattel/Netflix

Were you into Masters of the Universe as a kid?

Well, if so, get ready to share the POWER with the next generation of Eternian enthusiasts!

Mattel and Netflix unleashed the first trailer for He-Man and the Masters of the Universe, an all-new CGI-animated series that presents a completely new take on the franchise. While Kevin Smith’s recent Masters of the Universe: Revelation was considered a continuation of the 1980s series, He-Man — streaming beginning Sept. 16 — is a total reboot with a distinctly unique story and style. Of course, MOTU is rooted in the toy aisle, and beginning Oct. 1, Walmart will be the exclusive launch destination for a new collection of He-Man action figures, vehicles, and playsets for kids ages 4 and up.

Related: Kids Can Battle for Eternia with the Masters of the Universe Origins Castle Grayskull Playset

The new toy line includes a full range of basic 5.5-inch action figures with Power Attack features; a He-Man and Ground Ripper vehicle; Skeletor with vehicle; 8.5-inch action figures; Battle Armor He-Man; and the Chaos Snake Attack throne room playset.

He-Man and the Masters of the Universe toys | Source: Mattel/The Toy Insider

Want even more Masters of the Universe intel? Check out Secrets of Eternia at our sister publication, the Pop Insider, and Backstory: Masters of the Universe at the Toy Book!

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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