Bluey Ultimate Activity Backpack | Source: Horizon Group USA/the Toy Insider

Bluey is all the rage these days and if your kids are a fan of the playful Blue Heeler family (and their show on Disney+), they’ll be excited to see the new line of Bluey activity toys from Horizon Group USA.

The collection will include 18 different products available at mass retailers, including Amazon, Target, Walmart, Hobby Lobby, and Michaels. Check out some of the new toys below!

The Bluey Ultimate Activity Backpack includes more than 10 creative activities for kids ages 3 and up, including surprise scratch art, DIY suncatchers with suction cups, and coloring with fuzzy textures and patterns. The backpack is also great for summer travel. Get it at Amazon and Target for $19.99.

Bluey Sticker Playset | Source: Horizon Group USA

Sticker fanatics can get busy with the Bluey Color & Sticker Activity Pad, featuring 90 pages of activities, including puzzles, mazes, stickers, and more. The Bluey Sticker Playset includes more than 35 puffy stickers and opens into a play scene with two different Bluey settings: inside the house and in the backyard. Both sets are recommended for kids ages 3 and up and are available on Amazon for $5.99 each.

Kids ages 3 and up can put a Bluey spin on traditional coloring books with the Bluey Aqua Art Pad. Just fill the provided brush pen with water to color on the pages and reveal the colors and hidden surprises  underneath. When the pen runs out of water and the colors fade away, refill and reuse it to play again. The Art Pad is available at Amazon for $5.99.

Related: Let Your Creativity Shine for Crayola Craft Month with a Crayola Craft Website

Kids can create window art and sand art with two new kits available at Michaels. The Bluey Window Art set features DIY window art and suncatchers that are easy to make and easy to hang by pressing the clings onto a window or attaching the included suction cups. Kids can add layers of sand to bottles shaped like Bluey, Bingo, Coco, Lucky, and Chloe with the Bluey Sand Art Kit. Both sets are recommended for kids ages 6 and up and retail for $14.99 each.

Even more Bluey products will launch this year, including Bluey Paint Your Own Figurines, the Bluey Stepping Stone set, the Bluey Decorate Your Own Water Bottle set, Bluey Slimysand, the Bluey Light-Up Figurine, and the Bluey BFF Jewelry set.

About the author

Jackie Cucco

Jackie Cucco

Jackie Cucco was a Senior Editor of The Toy Book, The Toy Insider, and The Pop Insider. She covered toy trends, pop culture, and entertainment news, and made appearances on national and regional outlets, including CBS, WPIX, News 12, and more. Jackie spends her time watching horror movies and working her way through every Stephen King novel out there.