Toy Insider Senior Editor/Toy Book Editor-in-Chief James Zahn joined WOWK in Charleston to show off the year’s hottest new toys and games. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the holiday season, be sure to check our complete Toy Insider Holiday Gift Guide.
POP IT PRO

This electronic Pop It game features LED lights in the bubbles. Players can race to pop the light-up bubbles as fast as they can.
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PINXIES BUTTERFLY HOT AIR BALLOON

Designed to inspire storytelling, this STEM-based construction set includes graphic paperboard panels, colorful plastic building links, accessories, and stickers that kids can use to build a hot air balloon. It’s compatible with other Pinxies building sets.
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FISHER-PRICE DJ BOUNCIN’ BEATS

This musical toy features lights; motorized spring action; and more than 75 songs, songs, sounds, and phrases that teach kids the alphabet, counting, and more. Kids can record a phrase that DJ Bouncin' Beats will remix into a song.