Just Play Brings Danny Go! Toys to Kids’ Playrooms

If your kids are constantly playing The Floor Is Lava or wiggle, freeze, and spinning around the living room, then they’ve definitely seen one or two Danny Go! videos.

Daniel Coleman, known to kids as Danny Go!, is a content creator who launched his YouTube series alongside his childhood friends in 2019. What started as a fun project is now a vital part of millions of kids’ daily routine. Families tune into the popular YouTube channel for videos that inspire learning and off-the-couch, active fun for kids ages 3-7. Now, Danny Go! boasts more than 3 million subscribers and more than 4 billion views, solidifying his place among other modern kids’ entertainers, like Blippi, Ms. Rachel, and more.

And now, through a partnership with toy maker Just Play, Danny Go!’s iconic energy is coming to the toy box. The new Danny Go! toy line inspires kids to move, make music, and learn along the way.

A green screen, good friends, and a whole lot of imagination are the key ingredients to what makes Danny Go! a success. The imagination that fuels Danny Go! creates fun content that gets young viewers on their feet and moving to the beat. What really shines in every video are the original songs and dance moves, inspired by family-friendly themes like cowboys, dinosaurs, robots, and more. With content featuring upbeat tunes and energetic moves, Danny Go! shows the importance of encouraging kids to engage in active play.

Videos weren’t the only way to get fans on their feet. When announcing their first tour back in 2024, the team planned to perform 17 shows in 17 cities over the course of one month. But, as it turns out, Danny Go’s first tour became a nationwide sensation, resulting in 72 shows across 14 months. With such a devoted fan base, it’s clear families want more ways to interact with Danny Go and friends, and thankfully, Just Play has just what kids are looking for.

Made closely with the Danny Go! team, this new toy line debuts with three products inspired by the show, with more to come in 2026. Capturing the music, energy, and fun from the show, each toy is great for stand-alone play that kids ages 3 and up can engage with while watching Danny Go! videos.

Kids can keep the rhythm moving just like Danny Go with the Danny Go! Color Beat Drumsticks ($24.97). These musical drumsticks, covered in soft foam with plastic handles, feature buttons kids can press to choose from six bright colors and 16 sound effects. Little ones can dance along to their favorite videos with drumsticks featuring popular songs like “Gorilla Smash,” “Boom Boom Dinosaur,” and “Candy Cane Crush.”

More musical adventures are heading to playrooms, especially with the Danny Go! Music Mix-Up Boombox ($34.97). Families can make some noise and jam out by placing their favorite characters on stage, including Danny Go, Gerald, Mindy Mango, Pap Pap, and Bearhead. Kids can mix songs by adding or removing figures and toggle between three play modes: Music Mix, Music Game Challenge, and Bedtime. 

The Danny Go! Lava Adventure Game ($34.97) is great for kids who love jumping, moving, and exciting challenges. The whole family can create an obstacle course in their homes with a 13-piece activity set featuring rock pieces, ice crystals, and a 27-inch tunnel. This set also features two play modes where Danny’s voice calls out movement prompts from the show.

The first three Danny Go! toys are now available for presale at walmart.com, with in-store purchases launching on Nov. 28. With toys featuring kids’ favorite characters, this line will get your little ones playing, dancing, and moving like never before!