Waterbabies Bathtime Fun Dolls | Source: Just Play/the Toy Insider

After nearly 30 years, Waterbabies are getting a refreshed look and being aligned with an important cause.

Created in the early 1990s by Dan Lauer, Waterbabies dolls have a distinctive, lifelike feel thanks to their water-fill technology. This summer, Just Play — which produces Waterbabies under license from Lauer Toys Inc. — is updating the classic Bathtime Fun assortment with new styles and multiple ethnicities, in addition to forging a new alliance with charity: water.

Waterbabies Bathtime Fun dolls are a familiar fixture in our house — both of our daughters had them during the preschool years. The arrival of a couple of product samples to facilitate this very review was a happy moment as the girls were instantly transported back to a simpler time that was really only a few years ago.

The overall design hasn’t changed that much, sans a few style updates and improvements to the filling method. The Waterbabies Bathtime Fun dolls are around 10 inches tall, and kids can fill their bodies with warm water using a specially designed, included funnel. The result is a doll that wiggles, moves, and feels soft like a real baby. Each doll comes in a flamingo-themed outfit and includes a matching floaty that can be used in the bathtub or pool. Additionally, each doll comes packed with a play shampoo bottle squirter and a towel that kids can use to dry their baby off.

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The overall result is a classic, imaginative play experience that kids can enjoy for years. And, because the Waterbabies are so durable, they’re easily passed down to siblings, cousins, or other kids, though parents should make sure that the water gets changed at least once a week.

Waterbabies Bathtime Fun | Source: James Zahn/the Toy Insider

Just Play will donate a portion of the proceeds from the purchase of each Waterbabies doll to help charity: water in its mission to bring clean and safe water to families in need! The latest Waterbabies come packed in specially marked boxes that showcase the partnership with charity: water.

After all, it’s water that’s been activating the magic of Waterbabies for nearly three decades, so it’s time to give back!

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.