A colorful new line of play dough is made with the environment — and glitter — in mind.

Crazy Aaron’s Land of Dough is created with sustainable packaging and glitter; bright, plant-based colors; and organic essential oils. It’s available in 15 different colorful designs ranging from Dinosaur to Mermaid Lagoon. Each variety comes with a signature scent of blended organic chamomile, lemongrass, and lavender to envoke a calm feeling.

Kids ages 3-7 can play with the toy for more than two hours at once. Kids can wrap the putty in a damp paper towel in its container overnight to extend its use, or they can save their creations by leaving them out in the air to dry.

With this fun line, Crazy Aaron’s aims to minimize its impact on the planet while also encouraging kids to put their imaginations to work. Kids can squish the colorful stripes of the dough together to create a brand-new hue.

Find the 15 varieties for $12 each on Land of Dough’s website.

About the author

Nicole Savas

Nicole Savas

As a kid, Nicole either wanted to be a professional toy player-wither or a writer. Somehow, as social media editor for The Toy Insider, The Toy Book, and The Pop Insider, she’s found a career as both. She's grateful to work somewhere that she can fully embrace both her love of teddy bears and her admiration for the Oxford comma. When she's not playing with toys at work, she's playing with her baby girl at home.