The LEGO Group is expanding its wellbeing initiatives to engage families in meaningful talk and play that spark important conversations in an engaging and fun way. 

A new “Build & Talk” activity guide allows parents to promote positive online relationships with their children through play. Designed for kids ages 6-10, this newest guide tackles the topic of cyberbullying. 

Image of a red LEGO figure with angry experession and fangs

Parents can download the activity pack on a phone or tablet, grab some LEGO bricks, and work together with kids to build a “Meanie” that symbolizes who kids should look out for online. This and the other existing “Build & Talk” activities follow UNICEF guidelines and can be downloaded free of charge. 

Families can also tune into a live “Build & Talk” session on Nov. 20 about kids’ privacy and protection online. For more information and how to log on, visit LEGO’s YouTube channel

A second initiative comes through the LEGO Life App with LEGO Friends and Peppy Pals. Through a series of storytelling quizzes, polls, and virtual building activities, kids participate in #BoostUp initiatives designed to promote friendship online and beyond. 

The app becomes a safe place for kids to discuss their experiences online and learn helpful tips and tricks to improve these experiences through fun activities. 

For the full list of “Build & Talk” activities, visit or 

About the author

Julia Fields

Julia Fields

Julia is an Editorial Intern at the Toy Insider, the Toy Book and the Pop Insider and is excited to start immersing herself in the toy industry through a journalistic background. Familiar with fandoms since her Tumblr days, Julia can constantly be found wistfully thinking about celebrity gossip, the Chrises of the MCU, outlandish conspiracy theories, and really good coffee.