L.O.L. Surprise!

 

L.O.L. Surprise!

Are the kids getting antsy with school closed? Are you already hearing gripes of “I’m bored!?”

Well, if you have L.O.L. Surprise! fans at home, MGA Entertainment (MGAE) has something that just might help keep them engaged and entertained.

The popular toy brand is debuting L.O.L. Surprise! Boredom Busters every day at 1 p.m. PST. The content is designed to be used as “play-starters” for kids to enjoy after their daily chores or homework is complete. MGAE says that the daily features will include an assortment of videos, trivia questions, activity sheets, challenges and more — each shared across the L.O.L. Surprise! Facebook and Instagram profiles.

https://www.facebook.com/lolsurprise/videos/211112643325844/

Fans can use the hashtag #BBsBoredomBusters to engage with other L.O.L. Surprise! enthusiasts online.

The L.O.L. Surprise! brand continues to top toy charts around the globe with a steady stream of new releases such as the O.M.G. Lights collection and the new Car-Pool Coupe. Last month, MGAE revealed plans to launch an L.O.L. Surprise! fashion collaboration with UNIQLO.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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