It’s little surprise to parents that kids want to emulate their favorite digital personalities and this year that play pattern is reflected in Next-Gen Creators, a trend category identified by the Toy Insider editorial team in putting together our 15th Annual Holiday Gift Guide. Now, one of the biggest YouTube stars on the planet is getting in on the action with a brand new toy line that’s available exclusively at Walmart just in time for the holiday season!

With nearly 4 million subscribers, pocket.watch‘s  Love, Diana has racked-up more than 1.2 billion views on YouTube with her playful videos that have earned her a fitting nickname: The Princess of Play. The first wave of toys inspired by Diana’s videos is toplined by the Mystery Shopper Playset from Headstart International. It checks the boxes for several different trends by bringing together doll play with collectibility and the ever-popular elements of unboxing and surprise in one neat package.

Kids start by lowering the door on the side of the hard plastic shopping bag to reveal a play environment that includes multiple heart-shaped storage boxes, a salon chair, a mirrored wall, and a 13-inch fashion doll. Kids can pop the lids on the heart-shaped boxes to reveal more than a dozen surprises — some of which are for Diana, some of which are for the kids!

Each surprise comes packed in a tiny shopping bag that kids will tear open to reveal the hidden treasure within. Some of the goodies include doll accessories such as hair bows and sunglasses alongside temporary tattoos, makeup, and hair chalk. There’s even a Diana-sized shopping bag to get fully meta with the whole experience!

Related: Kids Become Playtime Royalty with New Love, Diana Princess of Play Toy Line

Designed for kids ages 3 and up, my in-house 8-year-old toy tester was impressed by the articulation on the Diana doll, which makes posing easy. I appreciate the fact that this playset includes storage for all of its little accessories and that when playtime is over, the whole thing closes up neatly and doesn’t take up much space. At least, not by itself.

Diana fans can use this as a jumping-off point for a much larger collection as multiple Love, Diana dolls and accessories are already available with more set to arrive in January!

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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