The power of play is getting the royal treatment with a new line of toys exclusive to Walmart. announced the new Love, Diana – Princess of Play consumer product line. It is inspired by the widely popular YouTuber Diana, who collected 5 billion views across her 14 channels since August alone. Diana is considered a global influence with her content available in nine languages and her universal message of the power of play.

Diana believes, “If you want to be something, you have to pretend to be her first!” The Love, Diana line captures her love of play, creativity, friendship, and empowerment for kids ages 3 and up. It includes 13-inch, poseable Mashup Dolls by Headstart. These dolls — $19.99 each — encourage kids to embrace all of their colorful aspirations with outfits that can be switched around. Kids can choose from a Superhero x Princess, a Party x Mermaid, or an Astronaut x Hairdresser.

Headstart also creates inspiring doll play with the 6-inch Love, Diana Dolls ($9.99), a 13-inch Popstar Diana doll with My-Size Electronic Musical Microphone ($29.99), a Cupcake Cart with an exclusive 6-inch Baker Diana doll ($19.99), Diana and Honey ($39.99), and a light-up Fairy Doll ($34.99).

Kids can get creative with role-play outfits ($24.99) by Jerry Leigh. Each one is based on Diana’s actual wardrobe from the show and includes themed accessories. For a more surprising activity, the Mystery Shopper ($39.99) from Headstart features an exclusive 13-inch Love, Diana Shopper doll, and more than 15 surprises. Also by Headstart, the Style Me Diana Styling Head ($29.99) includes accessories that kids can use on themselves as well.

The Love, Diana Princess of Play’s My-Size Real-Life Vanity ($99.99) from KidKraft allows kids to turn their bedroom into Diana’s with the same vanity she uses in her videos. The heart-shaped set includes 24 Love, Diana clings for decoration, cloud shelves, and a secret message icon.

Love, Diana will also be expanding later this year into mobile gaming after’s success with Tag with Ryan. A live-action and animated 40-episode series called Love, Diana Adventures has already begun in conjunction with the toy line.

Find the collection below!

About the author

Nicole Savas

Nicole Savas

As a kid, Nicole either wanted to be a professional toy player-wither or a writer. Somehow, as social media editor for The Toy Insider, The Toy Book, and The Pop Insider, she’s found a career as both. She's grateful to work somewhere that she can fully embrace both her love of teddy bears and her admiration for the Oxford comma. When she's not playing with toys at work, she's playing with her baby girl at home.