Maddie Michalik is a senior editor at the Toy Insider, the leading consumer holiday gift guide and toy review and news website. Maddie assists with digital and social media content for The Toy Insider brand. As a professional toy reviewer and an industry expert, she reports on toy trends and hot products. She has been featured in national and regional outlets in the U.S. and Canada.

She is also an editor at the Pop Insider, where she fuels her geeky heart with the latest entertainment and pop culture news and digital and social media content.

Maddie is also editor-in-chief of leading toy industry trade magazine The Toy Book, providing retailers, manufacturers, and licensors with information on the latest in toy news. She also manages all content for The Toy Book‘s website and weekly newsletter Toy Report, keeping retailers and manufacturers up to date on all news, trends, new products, and happenings within the industry.

You can follow her on Twitter and Instagram @MaddieMichalik, and read all of her reviews and commentaries here.