Have you ever wondered how new toys are made?
Each year, countless new products hit the shelves, but life in the COVID-19 era has changed the process in which those new toys are developed and the path they take from concept to sale.
Today, the Toy Insider has a special peek behind the curtain at how one of the toys featured in our Holiday Gift Guide Hot 20 came to be — the Got2Glow Fairy Finder!
In this five-minute video, Sydney Wiseman, vice president of brand development and creative strategy at WowWee leads a look at how the electronic toy that kids can use to discover and catch more than 30 unique, virtual fairies evolved from an idea into a smash hit.
The Got2Glow Fairy Finder is nominated for the 2022 Toy of the Year (TOTY) Awards in the Collectible of the Year category.
While they’ve been hard to come by in some places, with a little luck, you just might still be able to catch one on the shelves at your local retailer in the days before Christmas.
Happy (fairy) hunting!