Will Camp Enderwood be the destination of kids’ dreams … or nightmares? | Source: Mattel

It’s time to go camping!

Mattel and Minecraft have teamed up to launch the new Minecraft Creator Series Camp Enderwood DLC Map and a full range of companion toys.

Camp Enderwood is a digital destination developed in partnership between Mattel, Minecraft, and Cyclone Designs. Kids can download the new map full of new minigames for free on the Minecraft Marketplace.

Campers can take part in the Glamper Scavenger Hunt, roast marshmallows, go horseback riding, or enjoy archery, trampolining, or disco dancing. But, wait — there’s a twist!

The new Minecraft Creator Series Camp Enderwood Figures | Source: Mattel

Camp Enderwood is packed with spooky surprises that Mattel and Minecraft promise will make it “the adventure destination of players’ dreams and their nightmares!”

Characters from Camp Enderwood are also making the jump into the toy department with Mattel’s Minecraft Creator Series line of figures, accessories, and stories inspired by the DLC Map.

Related: My First Barbie Dolls Are Specially Designed for Preschoolers

Kids can collect Top Athlete, Camp Rockstar, Glamper, Star Child, Gamer, Ska Kid, Craft Lady, Avid Adventurer, Moth Creature, Sunken Spirit, and the Yeti. Each figure comes packed with unique game codes that can be redeemed for in-game items.

Mattel says that its “figure selections represent a variety of costume styles, skin tones, and gender expressions aligned to the diversity and inclusion already present in the Minecraft community.”

The first half of the Camp Enderwood toy line will be released this spring while the rest will hit stores this summer. Look for them in the action aisle of major retailers everywhere!

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.