It’s time to go camping!
Camp Enderwood is a digital destination developed in partnership between Mattel, Minecraft, and Cyclone Designs. Kids can download the new map full of new minigames for free on the Minecraft Marketplace.
Campers can take part in the Glamper Scavenger Hunt, roast marshmallows, go horseback riding, or enjoy archery, trampolining, or disco dancing. But, wait — there’s a twist!
Camp Enderwood is packed with spooky surprises that Mattel and Minecraft promise will make it “the adventure destination of players’ dreams and their nightmares!”
Characters from Camp Enderwood are also making the jump into the toy department with Mattel’s Minecraft Creator Series line of figures, accessories, and stories inspired by the DLC Map.
Kids can collect Top Athlete, Camp Rockstar, Glamper, Star Child, Gamer, Ska Kid, Craft Lady, Avid Adventurer, Moth Creature, Sunken Spirit, and the Yeti. Each figure comes packed with unique game codes that can be redeemed for in-game items.
Mattel says that its “figure selections represent a variety of costume styles, skin tones, and gender expressions aligned to the diversity and inclusion already present in the Minecraft community.”
The first half of the Camp Enderwood toy line will be released this spring while the rest will hit stores this summer. Look for them in the action aisle of major retailers everywhere!