Mattel committed to introduce 10 million kids to coding by 2020 through an expanded partnership with Tynker.
Mattel and Tynker began their partnership in 2015 with Hot Wheels and Monster High programming experiences. This year, the companies are slated to launch seven Barbie coding lessons that will teach kids about computer science and programming and expose them to careers such as Pet Vet, Astronaut, and Robotics Engineer.
The Barbie programming experience is designed for beginners (grades K and up), and will gradually introduce young learners to basic programming concepts by casting them in different career roles alongside Barbie.
The experience will include seven modules and will launch alongside the reveal of Barbie’s “Career of the Year” this summer. Mattel and Tynker will also host a digital event during Back to School to encourage kids to participate in programming, featuring their favorite characters, as well as continue to leverage content from Barbie, Hot Wheels, and Monster High to promote the 2018 Computer Science Education Week Hour of Code this December.