NERF’s new mascot Murph inspires action-packed play. | Source: Hasbro

It’s Murph or nothin with NERF’s first-ever official mascot!

Hasbro is expanding the NERF team with the brand’s first mascot: Murph. Made entirely of NERF foam darts from head to toe, Murph personifies the playful spirit that kids can unleash through NERF. Murphy is a natural athlete, an expert at surprise NERF Super Soaker ambushes, and a fantastic trick shooter with any NERF blaster.

Hasbro’s new NERF mascot, Murph, plays with the NERF Super Soaker Hydro Frenzy Blaster. | Source: Hasbro

Hasbro is placing Murph in the center of NERF’s new campaign launching this summer to drive the new brand mnemonic: “Unleash the Play in You.” The campaign encourages families to get up and get active with NERF and Murph to create memories that will last a lifetime. 

Related: A New NERF Dart Blaster Joins the DinoSquad

During the multi-year campaign, fans will begin to see Murph appear more and more, including in stores where NERF toys are available, pop-up surprise moments, and on social media. Stay tuned for Murph’s next moves on NERF’s official social media channels on TikTok, Instagram, Facebook, and YouTube.

About the author

Madison Eubanks

Madison Eubanks

Madison Eubanks is an editorial intern at the Pop Insider, the Toy Insider, and the Toy Book. When she’s not binge-watching the entire Harry Potter film series for the 42nd time or thrifting for vintage toys, Madison contributes her writing to all three publications. She is excited to explore the world of toys and pop culture. In her free time, Madison enjoys listening to music, writing film reviews, and performing roller skating tricks.