Source: MGA Entertainment

In case you haven’t heard, foodie fun is a BIG deal this year. In fact, there are so many food-themed toys topping kids’ wish lists that we’re calling it a Food Frenzy!

Now, MGA Entertainment is getting in on the action with some culinary collectibles of its own, but they’re betting big by going small.

The company behind Rainbow High, Little Tikes, and L.O.L. Surprise! is expanding MGA’s Miniverse with Make It Mini Food Diner Edition and Make It Mini Food Café Edition packs.

Source: MGA Entertainment

MGA’s Miniverse is a pocket-sized collectible brand that launched earlier this year with shrink-ray-zapped versions of its popular toys. Its new Make It Mini Food assortments are inspired by the TikTok trend of DIY crafting with resin play and mini foods. Kids ages 8 and up can unwrap a variety of inedible “ingredients” that they can use to create a mini food masterpiece. The resin “syrup” can be poured atop the pretend food and then placed in direct sunlight to harden. Check out the video below to see how it works!

The Make it Mini Food Packs in action! | Source: MGA Entertainment

MGA’s Miniverse Make It Mini Food packs include an array of pretend food, from mini chocolate chips and mini sprinkles in mini collectible jars that really work to mini donut boxes with mini donuts, to a mini carton of milk with actual liquid. In total, there are more than 100 unique Make It Mini Food ingredients and kitchen accessories within 18 Make It Mini Food Café Edition packs and 18 Make It Mini Food Diner Edition packs.

Related: CAMP Is Opening a Giant Claw Machine Filled with Toys and a $25,000 Prize

Walmart stores will serve up the MGA Miniverse Make It Mini Food Diner Edition ($9.99) beginning Dec. 5 while the Make It Mini Food Café Edition ($6.99) will arrive later in December.

Both offerings will expand to Target and additional retailers beginning in January.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.