My Plush Hess Truck 2021 Cement Mixer : Source: Hess Corp.

The Hess Corp. is ready to welcome a new generation of fans with the My First Plush Hess Truck 2021 Cement Mixer.

Decked out in Hess’s iconic green and white color scheme, the Cement Mixer is the second release in an infant and toddler line that launched last year as My First Hess Truck. The annual plush releases join the Hess Toy Truck tradition which includes the Holiday Hess Toy Trucks — released every fall since 1964 — and the annual summer Mini Collections.

This year’s Cement Mixer is a soft, plush vehicle that includes a total of 10, built-in LED lights and plays two songs: “Head, Shoulders, Knees, and Toes” and “The Alphabet Song.” Kids can press the hood to activate music and flashing lights or squeeze the top light bar to activate a night light mode with a 15-minute shut-off timer. The Cement Mixer also has a mute mode and includes three AAA Energizer batteries that are pre-installed in a baby-safe enclosure.

My Plush Hess Toy Truck 2021 – Nightlight Mode | Source: Hess Corp.

Related: Celebrate First Responders with the 2020 Hess Ambulance and Rescue Set

This year’s My First Plush Hess Truck is available for $29.99, exclusively through the Hess Toy Truck website while supplies last.

Hess Toy Trucks are released in limited quantities and have a strong collector base that fuels a robust secondary market. Last year’s Holiday Truck was one of the quickest offerings to sell out in recent years and resellers are still flipping them for up to five times their original cost. Bottom line: if you have a little one that you’d like to get one for, definitely buy it right away!

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is editor-in-chief of The Toy Book, a senior editor at The Toy Insider and The Pop Insider, and editor of the Toy Report, the Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a senior editor and moved up the ranks to deputy editor and editor-in-chief.