March 7 marks the first-ever Original Squishmallows Day! | Source: Squishmallows

Today is the first-ever Original Squishmallows Day — a social celebration full of product reveals and news, and the perfect time to declare your love of Squishmallows! Why today? Well, March 7, 2017 was the day that Cameron the cat — the very first Squishmallow — was produced, introducing the plush Squishmallows brand to the world. Six years later and Jazwares’ Squishmallows Squad is in full force!

We’re going to round up some of the best reveals of the day right here to keep you up to speed.

Today only, Roblox fans can collect Astin the axolotl in the metaverse by going to the store in the digital Squishmallows game. There are also two new official Squishmallows filters on Instagram to add to your stories and Reels, as well as a new Squishmallows mascot: Maritza the cactus!

Related: Knit Your Squishmallows Custom Outfits with the Latest Big Fat Yarn Kit

As far as new Squishmallows character reveals, Check-In Series Malcolm, a mushroom wearing a retro-style puffer jacket, will be available as one of the Comic-Con International: San Diego exclusives, while Benny the white bigfoot will be available on this fall. Squishmallows will also make an appearance at VidCon in Anaheim, California from June 21-24.

Source: Squishmallows

Fans can look forward to some spooky Halloween squad members in October for the “Month of the ‘Mallow Mash,” a month-long event featuring new, exclusive Halloween styles, giveaways, and more.

On the style front, Squishmallows is partnering with Threadless to create exclusive fan merch for Squishmallows Day, including sweatshirts, T-shirts, posters, skate decks, and more. Click here to shop.

Enjoy the Squishmallows Day exclusives while you can, like the Roblox specials and the merch, and get excited for all the squishy goodness that’s coming later this year!

About the author

Jackie Cucco

Jackie Cucco

Jackie Cucco was a Senior Editor of The Toy Book, The Toy Insider, and The Pop Insider. She covered toy trends, pop culture, and entertainment news, and made appearances on national and regional outlets, including CBS, WPIX, News 12, and more. Jackie spends her time watching horror movies and working her way through every Stephen King novel out there.