Pokémon Together encourages kids to share their love of Pokémon. | Source: Pokémon Co.

Every year on Feb. 27, Pokémon fans around the world celebrate Pokémon Day by trading cards, building community, and sharing their love of Pokémon. This year, The Pokémon Co. International is launching the Pokémon Together campaign to encourage kids to share their love of the franchise with others.

Pokémon Day celebrates the anniversary of the release of the first Pokémon video games in Japan — Pokémon Red and Pokémon Green. To celebrate Pokémon Day this year, Pokémon Co. wants kids to play Pokémon together, whether that be through video games like the new Pokémon Scarlet and Pokémon Violet, apps like Pokémon Go, or the classic trading card game.

Kids and adults alike can join in on the social media campaign by posting their photos showing off their love of Pokémon with #PokemonTogether. Some of the photos that trainers post will be featured in an interactive photo mosaic at together.pokemon.com, creating a full collage of some of the biggest Pokémon fans in the world. 

Related: Pokémon’s Latest Trading Card Expansion Features New Art and Illustrations

Even more Pokémon Day celebrations are coming soon. Feb. 27 can’t come fast enough!

About the author

Ashley Pelletier

Ashley Pelletier

Ashley is assistant editor for The Toy Insider, The Pop Insider, and The Toy Book with a Master's in journalism from Quinnipiac University. When she isn’t writing her latest story, she is reading a fantasy novel or rewatching one of her three favorite TV shows over and over again. She’s also a big fan of showing people pictures of her two dogs and cat.