O.M.G. You will never guess who Puma is collabing with for a new line of kids’ shoes!
Okay, I’ll tell you — L.O.L. Surprise! That’s right, the global sports company is teaming up with MGA Entertainment again to launch a new collection of sneakers inspired by the popular surprise dolls.
The line will include a variety of Puma footwear styles and apparel pieces that will be available in toddler, kids’, and junior sizes. One style that MGA Entertainment has already teased is The Cruise Rider. This shoe pays homage to Bon Bon, the ice cream-loving “big baby” of the L.O.L. Surprise! brand who’s known for her pastel hair (styled in space buns, of course) and sparkly tutu. Featuring the same pastel color palette as Bon Bon, the sneaker is detailed with candy swirls, “unicorn” ice cream, and a light-yellow bow on the heel.
Another shoe in the collection, the Future Rider, is styled after gaming girl V.R.Q.T. Part of the S.T.E.M. Club line of L.O.L. dolls, V.R.Q.T. rocks a signature turquoise vest, a yellow jumper, hot pink sneakers, and hot pink hair to match. The Future Rider taps into all these colors and is decorated with green shimmer and pixelated hearts!
These shoes will range in price from $50-70 and will be available to shop — along with the complete collection — this spring in-store and online from Kids Foot Locker, Foot Locker, Champs Sports, Footaction, puma.com, and the Puma NYC Store.
G.T.G. — Happy shopping!