As the days on the school calendar count down, summer vacation is almost here! Schleich is jump-starting its summer plans with the Summer PLAYcation campaign. 

Each month this summer, Schleich will have new content, giveaways, and fun for kids to enjoy, starting this Saturday, May 27. Each month features a different theme to inspire play. The themes each feature different activities kids can do to enrich their play. In June, Schleich is focusing on travel and outdoor fun, including taking Schleich toys to the beach, having outdoor picnics in a local park, and creating a safari with Schleich animal figures! In July, families can take part in activities like playing paleontologist: Adults can bury Schleich dinosaur figures in the sandbox and kids can search for them. Families can also make craft collages inspired by their favorite Schleich characters for the July theme.

Schleich is encouraging families to take play on the road this summer! | Source: Schleich

Starting this weekend, families can share their summer adventures for a chance to win all of Schleich’s new toys from this year. There will be five winners total. To enter the sweepstakes, kids can create summer scenes using their Schleich toys or take photos or videos with the toys while enjoying summery activities. Adults can post their kids’ photos and videos to Instagram, Facebook, or TikTok using the hashtag #SummerPLAYcation or upload their photos here. While the Wizarding World toys aren’t included in the giveaway, there are so many toys to win, including figures of dinosaurs, horses, robots, and more!

If you live near one of Schleich’s 55 flagship stores in the U.S. and Canada, kids have even more chances to win new toys! The first 50 people to visit any of the stores and says “I’m on PLAYcation!” will get a free Schleich toy! 

To check out everything Schleich has to offer this summer, including pictures shared by families who love Schleich, check out!

About the author

Ashley Pelletier

Ashley Pelletier

Ashley is assistant editor for The Toy Insider, The Pop Insider, and The Toy Book with a Master's in journalism from Quinnipiac University. When she isn’t writing her latest story, she is reading a fantasy novel or rewatching one of her three favorite TV shows over and over again. She’s also a big fan of showing people pictures of her two dogs and cat.