The Skechers x Ryan’s World collection will launch this July. | Source: pocket.watch/the Toy Insider

If your kids are YouTube-obsessed, they are probably already huge fans of Ryan’s World.

The 9-year-old YouTube star already has multiple toy lines, a preschool series on Nickelodeon, and a video game. Now he’s entering the world of fashion with a Skechers x Ryan’s World footwear collection.

Ryan helped design the sneakers himself and the collection will launch in the U.S. this July. pocket.watch helped bring the collaboration to light, marking the first time a major shoe brand has offered a kidfluencer a global footwear deal.

Related: Go on Great Lollipop Adventures with Candy Land x Reebok Sneakers

The Ryan’s World brand first launched in 2015 with a YouTube channel full of science experiments, animated adventures, toy unboxings, and videos that follow Ryan’s playful family. Keep your eyes peeled for more details on the footwear collection, coming this summer.

About the author

Jackie Cucco

Jackie Cucco

Jackie Cucco was a Senior Editor of The Toy Book, The Toy Insider, and The Pop Insider. She covered toy trends, pop culture, and entertainment news, and made appearances on national and regional outlets, including CBS, WPIX, News 12, and more. Jackie spends her time watching horror movies and working her way through every Stephen King novel out there.

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